Santo Spirits is stepping into the world of Web3, in partnership with Trident3 and introducing a pioneering loyalty program. The tequila brand co-founded by the Grammy award-winning musician Sammy Hagar and Guy Fieri, who is an internationally acclaimed chef, uses the NEAR Protocol, to offer a seamless and secure digital experience for loyal customers, and exclusive rewards for their continued support of Santo Spirits.
The Santo Spirits Club loyalty program uses Web3 technology and for customers to enjoy a digitally-native experience, where they earn various perks, special offers and rewards on multiple layers. Some of these rewards include a chance to win autographed collectibles like guitars and other unique rewards, and also have a chance to attend virtual tastings with either Sammy Hagar or Guy Fieri.
All those who sign up to be founding members of the Santo Spirits Club loyalty program will get a "mystery" NFT at NFT.SantoSpirits.com. Apart from this, the first one thousand to register will get a bonus "mystery" NFT. The mystery will be unveiled and what exactly one can do with the NFTs, will be made known at the launch of Santo Spirits' newest tequila, Añejo on June 15th. Fans can also earn various collectibles and rewards by actively engaging with the brand.
Sammy Hagar, known popularly as the Red Rocker and who is one of the founders of Santo Spirits has said the he was excited to reach a new audience through this venture. And that this was only the beginning and that he looks forward to many new pathways for direct engagement. The brand fulfills his passion to offer bold authentic flavors that are achieved through uncompromising quality.
Santo Spirits has an award-winning portfolio that includes a Blanco, Reposado, and a 110-proof Blanco Tequila, along with Mezquila – the world’s first tequila and mezcal blend. All the products are additive-free and carefully crafted using time-honored traditional methods that allow the agave to shine through.
The loyalty program uses the NEAR Protocol, a high-performance block chain that offers increased security and transparency to customers in their seamless and rewarding loyalty program that comes with rewards and incentives.