Fast food is just that – it is quick and easy and most convenient. And most of the time, it has pretty much the same fare. It has beverages, a main order which could be burgers or chicken pieces or pizza and sides which are usually fries.
In this kind of set up, how does one get new customers to your brand and more importantly, make them keep coming back?
You do a rewards program. It is a known fact that customers keep going back to the brand that has them hooked up to a loyalty or a rewards program. Some brands offer points for every purchase.
The trouble is that these days, most brands have that already. So how do you get new customers to come to you and then keep coming? You offer rewards in tiers. The more you spend, the quicker you move to a higher tier that will earn you more points than the previous level.
What if you offer them a choice to do what they wish with the rewards points? What if the prizes are things not in the usual range of things that the brand offers? What if brands give them something exclusive that money just can’t buy you from a store?
What is you do a creative event that will engage them? What if you do some trivia. Play a game. Have special deals and combos. Limited edition toys and collectibles. Do something really fun!
Chick-fil-A’s campaign now has the excitement of two events clubbed into one – it has the fun of a trivia quiz combined with the unbeatable excitement of a treasure hunt – and it has the adorable cows thrown in as well – characters that customers and audiences already know and love. So the anticipation is palpable.
It is like a favorite comedian who comes on stage – since he is a favorite already, he doesn’t have to do much to get a laugh out of you. The Chick-fil-A cows are like that – well known and much loved.
All in all a great initiative by the brand to drive loyalty!