Technology is a game changer.
And marketing is no exception to this rule.
The new kids on the block – web3 and metaverse and AI are changing the way marketers engage their audiences.
Metaverse came on the scene and everyone wanted in. With its NFTs and wearables and avatars, it had brands clamoring to offer their audiences a completely different experience that is truly not of this world!
And this is what metaverse helps brands do – it helps them give their customers a highly immersive experience where there are avatars and games and wearables and digital tokens. Gen Z and the Millennials grew up playing online games – games with rich imagery and fantasy – which makes them the perfect passengers to take on a trip to the metaverse. Recently H&M launched a whole line of clothing with a game based on Argyle and the pizza shop from Stranger Things on Roblox – which will be a sure winner among the younger generation.
AI is a different ball game altogether – it has been said that AI will completely transform and drive marketing.
Where there is a lot of data and a great need for personalization, AI can just hit the ball out of the park. It can help shape better customer experiences, and enable better predictability of outcomes.
AI can do wonders with segmentation by splitting customers into various groups based on specific characteristics – gender, age, income level, interests, and a zillion other criteria. It can power the mapping of what will work with whom. AI can enable brands to connect with millions of prospects with a hundred different variations of marketing messages and help them track and measure their effectiveness almost instantly.
When it comes to email marketing – AI can produce numerous variations of headlines and subject lines and emails themselves so they are relevant to each customer that they are meant for. AI powers creativity – with regard to design and content.
They are two different things – and they have powerful attributes that they bring to the table to completely change every marketing effort.
Apples and oranges – if you asked us. Apples and oranges.