Google rolled out new updates to the Consent Mode. These are visible on the Google Ads conversion page. The new features will assist advertisers in configuring and troubleshooting Consent Mode.
Consent Mode lets advertisers change how Google Tags behave based on the consent status of their users. When a user provides consent, Google tags dynamically adapt the cookies to reflect the presence and extent of this consent.
Google will use this consent as a trigger to apply conversion modeling and recover conversions lost due to consent changes.
Shirin Eghtesadi, Senior Product Manager, Privacy Centric Measurement, in the Google said, “To help marketers confidently set up Consent Mode, we’ve built new support and troubleshooting features in Google Ads, bringing clear guidance right to your screen. The status column on your conversion summary page in Google Ads will indicate whether Consent Mode is properly implemented. It will also allow you to access diagnostics from that page or the conversion action settings page."
Shirin Eghtesadi adds that in the coming months, advertisers can view troubleshooting alerts in diagnostics tabs, and domain-level insights about their tagging and consent rate.
Google is launching a new partner management program in collaboration with several Consent Management Platforms (CMP). CMP partners such as One Trust, Consent manager, Didomi, and more. The CMP partners provide additional assistance with implementation and tech support.