According to Gartner, 25% of people will spend at least one hour per day in the Metaverse by 2026.
When new discoveries and adventures—Metaverse, AI, or any others—enter the business landscape, it is more than an opportunity to reinvent the wheel for business planners and marketers.
Needless to mention, when Facebook changed its parent company’s name to Meta and announced its plans for the Metaverse, all the tech companies ramped up to create their own versions of a virtual world. And audiences were not an exception. But, honestly, who wouldn’t feel interested in meeting new people, exploring and purchasing new products, watching movies, or attending events from the comfort of their home in this digital world?
The Metaverse makes it possible to build real relationships through online avatars, and it is not something people would easily ignore.
Although it is undeniable that the hype and virality of generative AI tools have slightly blurred attention towards the Metaverse for both audiences and businesses, brands are still in the game. Recently, the iconic fashion brand, Clarks, made a comeback in the Metaverse with a virtual concert.
Among all the trials and tribulations of organizations with new technology like the Metaverse, one thing that matters the most for businesses is the customer experience.
With technological advancements occurring on the one hand and the increasing acceptance of e-commerce and social media as driving communicators between brands and customers on the other, the customer service sector has evolved drastically in recent years.
At this point in time, how the Metaverse will impact customer service remains a big question!