With Thanksgiving dinner served, and Black Friday Shopping done, what’s next?
Studies have indicated that the Thanksgiving long weekend was more buoyant than expected. Black Friday broke $9 billion in sales for the first time, with online sales of $9.12 billion, according to figures from Adobe Analytics. That’s not all, Salesforce also revealed a whopping $8 billion online sales in its Black Friday spending data from over 1.5 billion global shoppers.
As a point of comparison of those figures, the National Retail Federation has predicted holiday sales growth of 6% to 8%, while another analysis group, Digital Commerce 360, has estimated growth of 6.1% for the period.
On the whole, these predictions indicate that the holiday season may indeed serve as a bellwether for e-commerce and retail sales throughout the end of 2022 and early 2023.
Not only has shopping online extended the days and hours that people shop, but it has also impacted the way people shop. People are no longer queuing up at storefronts to grab discount shopping deals this holiday season. More and more are shopping from the comfort of their home using their mobiles, desktops, and viewing TV.
In Particular, mobile shopping has witnessed strong growth this shopping season. A record 48% of all e-commerce sales on Black Friday were made on smartphones (versus 44% in 2021). Besides on Thanksgiving day, some 55% of online sales were on mobile devices (up 8.3 percent YoY).