Indeed, the role of AI is significant in narrowing the gap between brands and their customers. While adopting successful strategies that work for others is crucial to meeting market needs, constantly experimenting with AI and machine learning technologies and coming up with innovative use cases helps brands unlock unparalleled opportunities in the business market.
Strengthen the bond with existing customers:
More and more businesses are bending over backwards and spending more dollars, especially to better understand their customers and provide them with a personalized customer experience.
Through Carvana's new strategy, the company will not only give its customers a personalized experience but more beyond that. The videos will possibly make them feel special, and they will more likely to celebrate it. It will in turn strengthen their relationship with brands, improve customer loyalty, and build a positive reputation for the brand.
Thus, we believe that failing to explore novel AI applications is nothing less than losing enormously valuable opportunities.
Helps to stand out and make a difference
In this competitive business world, customers have a plethora of options to choose from and get distracted by. Thus, to differentiate themselves from others, it is critically important for brands to stand out from the crowd and be there in customers’ minds by doing something novel.
And unique strategies like Carvana’s pave the way for brands to achieve it. Through this innovative attempt, Carvana can possibly give customers reasons to consider them over other brands in their purchase decisions.
Can get more reach via social media:
The way Carvana curated this innovative AI strategy is brilliant. In our opinion, the customers of Carvana will definitely love and enjoy the videos. As the company is encouraging their customers to share it on social media, many of them will likely post it and share their emotions along with it.
This way, the company can probably get massive organic reach! As a result, Carvana can get more and more user-generated content, which they can use for their marketing campaigns.
Overall, in our opinion, Carvana’s innovative AI strategy is more likely to be successful. Perhaps it will create a new trend in the market. But what we believe is the most important takeaway for brands and marketers is to continuously leverage AI technologies and come up with innovative ideas to make a difference in the market and lead the race.