What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?

In 2020, OpenAI announced GPT-3, an AI-based language model trained on trillions of words from the Internet that can coherently generate improvised text. Recently, the company has launched ChatGPT a conversational bot that produces intelligent text based on audience prompts.

Debuted for public testing on Dec 1, 2022, ChatGPT can engage with a range of topics, including programming, TV scripts, and scientific concepts. Ever since its launch, the intelligence-powered chatbot has gone viral and crossed 1 million users in less than a week.

According to OpenAI, GPT-3.5 was trained on a blend of text and code published before Q4 2021. Like GPT-3 and other text-generating AI, GPT-3.5 learned the relationships between sentences, words, and parts of words by ingesting huge amounts of content from the web, including hundreds of thousands of Wikipedia entries, social media posts, and news articles.

This conversational chatbot can talk back almost as another human being would; many are saying that ChatGPT could soon be writing the daily mundane emails, articles, code, how-to guides, and more. This chatbot is even said to remember previous conversations and is also trained to decline inappropriate requests.

As is the case with all things in technology, this AI-based platform is not without its inherent limitations. Since the platform is just open for testing, users are trying to experiment and learn how it can solve different use cases. Its limitations are that it may occasionally generate incorrect information, harmful instructions, or biased content, and it possesses limited knowledge of the world and events after 2021.

Nevertheless, the platform demonstrates the manifold capabilities of AI in generating autonomous text and content, almost instantly. While it cannot inadvertently replace human capabilities, it can be used to assist humans in innovative ways.

At first glance, OpenAI’s Generative Pretrained Transformed Chatbot can deliver immense benefits to the marketing realm, provided it’s used in the right way. From creative brainstorming to ad targeting and conversational customer service, ChatGPT can be leveraged by marketers in multiple ways.

Organic marketing professionals can use ChatGPT to generate ideas and inspiration for their content marketing efforts, such as stories, articles, or blogs. Additionally, it can also be used to help with editing, proofreading, and paraphrasing by providing suggestions for alternate words or phrases.

Digital marketing professionals can potentially use ChatGPT to analyze consumer data and optimize the performance of advertising campaigns. And, as we know, conversational chatbots can help automate customer service requests and deliver canned responses.

However, such AI platforms cannot serve as the be-all-end-all of content marketing and creative generation efforts. They should be carefully implemented, taking into account the potential benefits and drawbacks of using AI in this context. Marketers should also consider whether there are any gender, race, or other biases in pretrained models that might negatively impact the brand.

Marketers interested in harnessing the prowess of ChatGPT and other generative AI platforms should consider the following:

Up until now, AI has not contributed much to the creative and content generation processes. This is truly just the beginning for Generative AI platforms that have the potential to revolutionize creative marketing workflows and boost content velocity at a whole new level.