With Roku accounting for 50% of all Super Bowl streaming this year, the company is aggressively expanding in the streaming space.
The streaming industry has long been a competitive market, with powerful players such as Netflix, Amazon, Disney, and Hulu on the scene. To take it a step further, each player is forming new alliances, introducing ad-supported tiers, and attempting to offer something unique and irresistible in order to attract customers to their platform.
It increases competition in the streaming market and puts brands and marketers in a difficult position when deciding how to effectively reach their target audiences at every stage of their streaming journey.
At this point in time, Roku’s new ad products—be it its new Roku city offerings or Primetime Reach Guarantee—look to be unique and intriguing for marketers to reap the maximum benefits and increase ROI.
New ad offering in Roku City can enhance brands’ reach:
By the day, the cult of "Roku City" has become very appealing to social media users. Brands are already competing to place their ads on the billboards of this virtual city.
In the midst of this, as Roku introduces new intuitive ways for brands to appear in front of their audiences, we believe, brands will get the new door opened and will be more likely to reach their high-value audiences effectively, thereby improving their marketing results.
Prime-time reach will be highly advantageous:
As viewership will be at its highest during prime time, marketers will be able to reach a larger audience through this move. This can lead to increased ad engagement, as viewers are more likely to pay attention to what they are watching at this time. As a result, marketers can increase the visibility of their brand, products, or services and ensure a better ROI.
Roku’s data insights help marketers sharpen their targeting:
With Roku working with various measurement partners, marketers are able to reach the right people at the right time so as to increase the effectiveness of their marketing campaigns.
In addition, it will help them understand their target audience's behaviour and interests better, allowing them to deliver relevant messaging, do better audience segmentation, and target more precisely.
Overall, Roku’s new products are about bringing new opportunities for brands to reach their audiences, sharpen their targeting, and achieve their marketing objectives successfully.