Here is what we believe Albertsons can likely establish with its new campaign:
Achieve consistency in brand messaging:
The new campaign can help Albertsons maintain its consistency in brand messaging across all channels. It, in turn, assists brands to improve credibility, increase brand awareness, create a solid brand identity, inculcate brand values, and hence reassure sceptical audiences to evoke positive emotion about the brand to continuously engage with the brand and make purchases.
Drive extraordinary brand recall:
With Albertsons unified marketing strategy, the brand will be able to maintain communication alignment. Which means, the brand can take a single strong message for the campaign and reinforce the same among audiences through various channels. It ensures the message is not diluted and stimulates brand recall among potential customers. As a result, they will be able to distinguish themselves from the competition.
Scale marketing velocity and effectiveness:
Albertsons' marketing team can save a significant amount of time by streamlining their diversified marketing efforts with the company's new move. As a result, they can devote extra time to creative planning, developing a variety of persuasive creative assets, testing them, and ensuring the assets' maximum reach and success. Consequently, their creative effectiveness can also be improved.
In a nutshell, having a unified marketing strategy is crucial for any brand to positively influence their target audiences and maximize ROI. Though Albertsons is already an established brand, we believe this new campaign can expand its reach to untouched heights. And marketers can certainly take a leaf out of Albertsons marketing strategy.