In this competitive digital landscape, catching audience attention is getting tougher by the day. But it is indeed a necessity for businesses to nail that art to attract new audiences to their businesses and beat their competition.
While short-form videos are gaining more traction with the popularity of TikTok, reels, and shorts, trying out various formats of videos is also critical for businesses, and the Google case study clearly shows that.
Here are the benefits we believe brands can reap by adopting a multi-format video strategy on YouTube:
It will broaden the reach:
While creating videos in multiple formats, brands will be likely to reach a wider audience that has different styles and preferences for video consumption. Some of the target audiences may prefer short, and some may prefer long. In recent times, brands are more inclined towards short-form videos and think investing in long videos is a little riskier.
However, Nissan’s campaign results proved it wrong. By aligning with the right trend, platform, and creatives, brands can still achieve better results with long-form videos. It is only the brands’ choice to explore different formats and find out how to get the most out of them.
It will boost SEO:
Creating multi-format videos will help brands significantly improve their SEO on the platform, as YouTube is the second-largest search engine in the world. Besides, by using appropriate keywords and tags in their videos, brands can easily attract relevant audiences towards them and increase their visibility.
It will improve the effectiveness of the campaign:
People moving towards CTV are on the rise, and CTV ad costs are relatively higher than other forms. Given this, it is crucial for marketers to try out every possibility to make the most of every penny they put into CTV ads.
With Google adding more CTV ad features on one side, by creating multi-format videos, brands can make their content resonate well with the audiences who watch YouTube across all devices, particularly CTV. The impressive results Moet & Chandon have achieved stand out as the best example. This way, brands can possibly improve the effectiveness of the campaign and meet both their marketing and revenue goals.
In a nutshell, we believe a multi-format video strategy on YouTube is definitely something marketers should consider adapting, as it has tremendous potential to help brands take their YouTube marketing to the next level.