To track conversions and optimize Bing Ads campaigns, Microsoft’s Universal Event Tracking (UET) tag has been of great help for advertisers.
A Microsoft Advertising UET tag, in essence, tracks customer activities on a brand’s website after users click on their ad. It places a single UET tag on their website, allowing Microsoft Advertising to collect relevant data.
This kind of data collection allows advertisers to do precise targeting, plan new and retargeting campaigns, and constantly analyse and refine their ads to improve their performance.
To take it a step further, Microsoft recently released new insights for Universal Event Tracking (UET) tags developed to better meet business requirements and increase website traffic and conversions.
It is scheduled to begin activation on July 3 and will be enabled automatically without any manual intervention for existing UET tags.
New UET Insights:
UET Insights comes with a powerful built-in dashboard for website data, with the aim of making it easier for advertisers to understand user engagement.
It includes critical data such as