Following Twitter’s recent launch of the view count feature, the microblogging platform is now testing new formats to improve its placement and aesthetics.
The all-new view counts are currently being displayed prominently at the left of the tweet display alongside the like and retweet metrics of the post. The release of this feature has drawn a mixed reaction among individual users and businesses alike. Some like it because it instantly shows if a tweet has amassed enough impressions. On the other hand, a few others have found the feature to be "useless" and "unhealthy."
Elon Musk had himself admitted that he was not happy with its placement and ran a poll on the platform to know if users would like to see view counts pushed to the right.
While an official announcement is still awaited, Twitter designer Andrea Conway has posted an updated tweet view format that is likely to be rolled out. According to this new update, the view counts may be displayed upon expanding the tweet. It remains to be seen if the new placement of the view counts will be favoured by Twitter users or not.
Nevertheless, the view count metrics can come in handy for marketers and advertisers. It can provide more clarity to businesses about the visibility and reach of their content and leave less room for error.
Earlier, this feature was tucked away under the Twitter Analytics screen and was available only to the user who had posted a tweet. But now with an upfront view and its probable changes in placement, this development may spur more tweet creation and activity on the platform.