Acquia DAM Integration with Drupal – A One-Stop Content Management Solution

Published: March 08, 2022

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Acquia is a cloud-based provider of digital experience management solutions. Acquia announced the integration of its Digital Asset Management (DAM) solution with Drupal - an open source content management platform.

As a cloud-based solution for digital asset management, Acquia DAM works seamlessly with the Acquia digital experience platform.

Dries Buytaert, Co-Founder and CTO of Acquia, said, "Many content authors struggle to maintain brand consistency as they build digital properties and create campaigns with a variety of asset types stored across disparate systems." The new Acquia DAM integration with Drupal makes leveraging brand-approved content easier and faster. As a result, rather than hunting down digital assets, content authors can concentrate on launching content."

The Acquia DAM- Drupal integration, according to Acquia, makes it easier for users to organize and control assets. And achieve brand consistency via a centralized, cloud-based library.

Content creators and marketers can at no extra charge, use Acquia DAM-Drupal integration to:

  • Directly access Acquia DAM
  • Embed codes and manage versioning in Drupal's Media Library
  • Choose from several options for embedding assets, such as PDFs, videos, images, etc.
  • Apply Drupal Image Styles to images embedded in the DAM system.

Our Point of View

Time saved

The Acquia’s DAM integration with Drupal saves more time for content creators and authors. It saves time that is otherwise lost in separately accessing the Acquia DAM, search for the content, download it, and then upload it to Drupal.

This hopefully translates to better digital presence management, because content production and time-to-market will be faster.

Version Control

Improper version control is a snowball that can quickly spiral into an avalanche of duplicate and redundant files. Acquia simplifies version control.

So, content authors on Drupal can mitigate the confusion around using the latest or correct version across digital properties.

With direct Drupal access from Acquia DAM and native version control, authors are likely to have several trickle-down benefits.

With all files accessible and stored in the DAM system, there will be no duplication or redundancies in Drupal storage. That’s a relief.

Optimize and Streamline Creative Assets

Marketing teams can now, directly from Acquia DAM, monitor and identify best-performing assets across the entire digital experience.

Also, they can optimize strategies and efficiently attribute assets based on their performance.

Author

Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.

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