In the rapidly evolving digital world, businesses have to be customer-centric to survive successfully. Everything they communicate must be relevant and connectable for their audiences.
In order to achieve it, organisations chase technologies and tools available in the market to understand them well and deliver connected, real-time, and personalised customer experiences across multiple touchpoints.
Of all tools, digital experience platforms are one that helps businesses connect with their audiences and create exceptional customer experiences.
Recently, one of the well-known digital experience platforms, Acquia DXP, announced enhanced capabilities for customers to create richer, more personalised experiences.
Acquia revealed these new capabilities at the company’s customer and partner event.
As brands interact with their customers across an increasing number of touchpoints, they encounter the difficulty of gathering and employing behavioural data from these various sources. Some of the common challenges they face are:
Personalising unidentified visitors' customer journeys as they get recognised and understood:
Businesses can create a single profile view by continuously gathering behavioural data. As more identifiable data becomes accessible, this becomes better, enabling the visitor to move from anonymous to identified to understood.
Bringing together all IDs connected to a single person, regardless of channel or device:
As a customer travels between channels, multiple tracking IDs are created as a result of interactions between various systems. The marketer requires unified, 360-degree profiles of these recognised customers that take into account all customer activity.
Developing responses to customer actions by considering interactions at all points of contact:
Marketers, for instance, require to use website behavioural data to provide product recommendations based on previous interactions, even before the customer has been recognised. Campaigns like these can help boost conversion rates.
And now, Acquia customers can combat these challenges and develop digital experiences using information gained from a much wider collection of channels, which makes the most of their unidentified, identified, and understood customer data, with the combined power of the Acquia CDP and Acquia Personalization.