After a 19-month suspension, Nielsen’s TV measurement stick has finally regained some of its clout after the Media Rating Council reinstated the company's national TV ratings.
Nielsen has long been known for its TV ratings in the United States, which provide viewer forecasts that networks use to sell commercial time and reassure advertisers that they earned what they paid for, based on a panel of households that allows the company to track what they watch.
The MRC audits media-measurement products to ensure the accuracy of their results, but it revoked its accreditation of Nielsen's national ratings following issues such as pandemic-related undercounting of viewers.
The announcement also came at a time when the company's business model was already being disrupted by consumers' shift towards streaming viewing, prompting buyers and sellers of ads to look for alternatives.
Right now, the lifting of the suspension does not completely clear Nielsen's record with the council. The accreditation of its local TV ratings product remains suspended, and other Nielsen services, including the Nielsen One initiative, which will provide cross-platform measurement, are still being audited.