With the innovation around AI exploding in recent months, tech giants are even more aggressively experimenting with AI technology and trying to establish their foothold in this space.
In this context, Salesforce's new move with generative AI integration demonstrates how seriously the company is leveraging AI technologies to enhance its overall customer experience.
Now, for marketers, it is indeed a welcome move. Here are a few reasons why we believe the generative AI integration into its flow is huge for marketers,
Accomplish more work in less time:
As the AI-driven workflow simplifies the construction of workflows, it will free up a significant amount of time for marketers. Be it any kind of work flow marketers intend to create, simply by describing it in words, they will be able to create it easily and quickly.
Besides, it eliminates the need for them to seek out sub-flows and invocable actions like earlier. This way, it will help marketers complete more work in a relatively shorter amount of time.
Lowers barriers for marketers:
As the technical process becomes simpler, we believe that the generative AI integration in flow will considerably lower the barrier for marketers and non-technical users.
Without having to depend on IT teams, marketers will get the ability to automate even complex workflows and make changes to the process whenever needed. As a result, it can possibly allow marketers to complete the intended tasks earlier and help them move on to the next task without spending too much time on workflow creation.
Enhance customer experience:
Reaching customers at the right time is crucial for any business looking to increase the likelihood of a successful sale and of repeat business.
With the data cloud already helping companies’ unify their data in real-time into a single, real-time customer profile, its integration into Salesforce's flow will give marketers the ability to provide a personalized experience to their customers.
That is, depending on the customer’s every action throughout the journey, marketers will be able to generate and implement workflows at a fast pace. As a result, marketers can better personalize their messaging to meet their needs and improve the customer experience.
Overall, in our opinion, the new capabilities of flow will give marketers and businesses more power to achieve better results in a relatively shorter time than before.