With generative AI's popularity unbelievably growing, the conversation around its capabilities has reached a crescendo. And every tech company strives to find the best ways to use it for their business growth.
Of the many other tech giants in the industry, Salesforce is the renowned platform that began to adopt generative AI way earlier. And the company is continually attempting to make new innovations by incorporating AI features into its existing products and introducing new AI offerings. Needless to mention, Salesforce recently announced the special AI Day event to address its latest AI updates and make new announcements.
And, now, to most marketers’ surprise, the CRM giant has announced its latest generative AI product offerings, Marketing GPT and Commerce GPT.
Salesforce's Marketing GPT aims to provide marketers with an AI-connected user interface that enhances campaign brief development, audience and segment research, and content creation. The company is adding this new addition under the Einstein GPT ‘umbrella’.
Marketers will communicate with GPT through natural language—conversational prompts that continuously improve results until the marketer receives the desired results.
Marketing GPT, according to the company, will enable marketers to provide customised, relevant, and captivating experiences across all touchpoints by leveraging generative AI along with reliable first-party data from the Data Cloud.
Marketers will be able to do the following with Marketing GPT and the Data Cloud: