The visual approach of this platform is becoming more appealing to millennials particularly for getting inspiration. Statistics show that 25% of customers decide to purchase an item or service they discover on Pinterest, and 70% use it for inspiration.
Of late, Pinterest is also experimenting and investing in the platform, from rolling out new video ad formats to launching data clean rooms with LiveRamp.
Undoubtedly, the insights shared by Pinterest are a goldmine for brands. It helps them ensure they stay aligned with those insights so as to make the most of their marketing efforts.
Here are some of our recommendations for brands looking to maximize their reach and conversions on the platform,
Focus on keywords:
As Pinterest covers a wide range of topics, it attracts a broader audience. Primarily, the audiences that arrive at this platform are most likely in the early stages of the buying process.
Hence, to grab the brand’s target audience's attention, it is more than important to use the appropriate keywords for pins. It will increase the chance of your brand appearing in front of audiences who require the respective brand’s products or services. This way, brands can maximize their reach among high-value audiences.
Optimize visual search:
This is indeed not an easy goal to achieve. But, being a visual platform, it leaves great room for creativity. Brands must strive to understand what kinds of creative pieces resonate well with their target audiences.
Besides, they must also be in the know of current trends and approaches so as to incorporate the same in their creatives. On top of all, brands must keep an eye on how Pinterest's algorithm works. As a result, they can be able to adapt those working strategies, optimize the visual search, and improve their brand exposure on the platform.
Test and tweak videos:
It is well known that the consumption of videos on the digital landscape is on the rise. In fact, Pinterest is also suggesting brands increase their video spending on the platform. But it is important to make it intriguing, eye-catching, and scroll-stopping for audiences.
As competition heats up, every brand comes up with creative video pins. To make it distinguishable, it is important to experiment with various types of videos so as to find out the types of content that work with different personas. This way, brands can gain insights to create content that inspires their audiences to take action.
In essence, it is pivotal for brands to tweak their Pinterest marketing strategy to go hand-in-hand with the insights provided by Pinterest.
The earlier, the better!