After several years of development, Apple’s first foray into the Metaverse—a high-end mixed-reality headset will be unveiled this spring. Though it comes with a steep price tag, it’s seen as Apple’s most decisive move towards the Metaverse with a powerful standalone headset (no computer or phone required).
Price may initially prove to be a hindrance for Apple. But its product quality, target market of developers, gamers, and content creators, as well as a previous history of market-leading expensive products such as tablets, leads us to believe that Apple’s first foray into the VR headset segment could indeed be a success.
Beyond suffering from hype and definition challenges, the advancement of Metaverse is also hampered by a lack of headset adoption. While Meta’s Quest 2 headset captured around 85% of the global MR headset market during the first three quarters of 2022, Apple’s new headset with power-packed features is likely to be a competitor.
Meta has struggled hard with its Metaverse endeavours and even registered huge losses due to this. A successful headset product from Apple could perhaps shake things up and propel mainstream adoption of headsets and the Metaverse.
Furthermore, Apple’s launch of headsets can also drive more players, such as Sony, Google, Samsung, etc., to come out of the woodwork with their own VR/AR gears. This could lead the headset hardware industry to the next stage of rapid growth and benefit the overall Metaverse ecosystem.
With Apple jumping in the ring, interest in the Metaverse can be salvaged, and the excitement is palpable! 2022 wasn’t meant to be the year that the Metaverse took off. We hope that with the dawn of innovative products and technology, 2023 will be the year of the Metaverse explosion. Thus, brands should be well-prepared to stay on top and start formulating their Metaverse strategy soon.