Salesforce, the global CRM provider, and Whatsapp, the popular messaging service in the world, recently announced a new strategic partnership. It will enable Salesforce customers to connect with their customers and create new messaging experiences on WhatsApp.
According to Salesforce, with the new integration, brands will be able to easily customize their experience in order to connect with their customers in a quick, simple, and personal manner to respond to questions, provide support, and promote and sell products.
"WhatsApp-first business messaging enables every Salesforce customer to provide personal and conversational experiences that increase sales, improve customer service, and engage customers wherever they are," said Michael Affronti, General Manager of Messaging at Salesforce.
Salesforce added that, 90% of customers value a company's experience as much as its products or services, and 66% of online adults worldwide prefer messaging as a way to interact with a business.
Mark Zuckerberg announced in a Facebook post. It reads, "We're partnering with Salesforce so that all Salesforce-powered businesses can use WhatsApp business messages to answer customer questions, run marketing campaigns, and sell directly in chat." People are increasingly preferring to communicate with businesses via text. That is why we launched our Cloud API earlier this year and are now collaborating with Salesforce,".
Salesforce Integration with WhatsApp Business Platform for Marketing Cloud is planned to be generally available in December 2022, with further integrations to follow in the coming months.