With people having plenty of options in this digital world to get distracted by, finding and connecting with high-value audiences is becoming more challenging for businesses.
People have billions of options out there to choose and buy from. Thus, this customer-centric world demands brands grasp their audiences well, make moves based on their interests and preferences, and speak in ways that align with their world in order to capture audience attention and succeed at their revenue goals.
And, in order to build strong relationships with customers, every brand is pushing to spend a significant amount of dollars on advertising and trying out every possible way to reap the most of it. Meanwhile, with the advancement of technologies, many new tools keep hitting the market, and companies make new collaborations to make the way smooth for marketers.
Recently, Yahoo Advertising partnered with attention measurement company Adelaide to launch high-attention pre-bid segments over the Yahoo DSP. This global approach intends to streamline the use of attention metrics for brands, assisting them in accomplishing strong business outcomes.
Yahoo DSP is a powerful Omni channel platform with a large scale and an extensive array of features for data analysis, programmed bidding, and optimising ad campaigns throughout channels. Its features, such as predictive audience modelling and exclusive data sources, allow advertisers to successfully reach and connect with their target audiences.
Now, with the addition of Adelaide's attention-based metric, AU (Attention Unit), Yahoo intends to provide its clients with an innovative way to find productive, high-quality inventory.
Adelaide has shown that AU relates more strongly with results than traditional metrics in over 50 case studies. According to these studies, attention metrics can provide a deeper and more precise knowledge of media quality, allowing for improved advertising techniques.