According to statistics, 35% of business executives believe digital transformation enables them to fulfil customer expectations and improve operational efficiency, and 38% plan to make more investments in technology to gain a competitive advantage.
With the advancement of technology, a customer journey has grown to start and end just digitally. And it necessitates brands to create cohesive digital customer experiences to make it hassle-free for audiences and meet their growing expectations. Without any doubt, curating a customer-focused strategy for both physical and digital customer experiences is more than essential for businesses in today’s digital era.
As a result of positive responses from customers for digital-first businesses, digital transformation occurs at a fast pace in the industry. Although it is undeniable that developers face numerous challenges to make it a successful journey, a wide variety of digital tools continue to hit the market in order to level up the game by multiple folds.
Recently, the digital experience platform (DXP) provider Optimizely launched Content Graph, a brand-new service that allows developers to hunt for and provide content from anywhere. This update improves the Optimizely Content Management System by allowing for easier repurposing of content, highly customised search experiences, and the creation of appealing content blocks.
GraphQL, a query language for APIs, powers the Content Graph. It functions as an instantaneous content library, allowing for simplified content access and a seamless transfer of content throughout various platforms, channels, and devices.
Optimizely allows customers to use the CMS in a headless or traditional mode, or even a combination of the two if they want flexibility.
The Content Graph is currently accessible to all Optimizely CMS customers.