Optimizely, the digital experience platform (DXP) provider introduced Real-time Segmentation. This allows marketers to segment customers in the moment of engagement. And provide more relevant, personalized digital experiences.
Recent industry data found that 71% of consumers expected companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen.
Real-Time Segmentation enables relational, observant, and informative next-generation personalization driven by assets, behaviors, and customer attributes.
Justin Anovick, Optimizely's Chief Product Officer, said, "Too often, a brand will deliver a first-time purchase discount code a few minutes after the first purchase has been made. As a consumer, this can be extremely frustrating. Real-time segmentation enables brands to be both more timely and more confident in their messaging. It takes into account that behind every data set is a human being and creates real-time engagements that gradually build customer affinity and loyalty."
Real-Time Segmentation works on all Optimizely products and uses "fresh data" to reflect an audience's true state. It eliminates data refresh intervals, which causes delayed customer insights.
The beta version of Real-Time Segmentation is currently available to customers.