The innovations through Adobe Sensei into various applications have been remarkable, which the massive users of this platform love and rely on.
From the Adobe Summit 2023, it is apparent that Adobe is striving even more to amplify its AI-based capabilities across Adobe Cloud.
On the one hand, AI models like ChatGPT, Dall-E, and Bard are taking the internet by storm, and on the other, Adobe has released its creative generative AI model called Firefly. Marketers are already busy exploring the AI models that recently entered the market. It goes without saying that the enormous buzz that Coca-Cola is creating with AI models among its customers.
Now, Adobe joins the club and adds more spice to the AI race.
Apart from this, with the integration of AI tools in its various applications, we expect Adobe to provide numerous benefits to marketers.
Content creation is made simple:
Through Adobe Sensei GenAI services and Firefly, content creation is made easy for marketers. It in turn will accelerate the work process and reduce the workload for marketers. Besides, it will allow them to test multiple variants of creatives in a short time, allowing them to drive personalization at scale and improve campaign performance.
Provides convenient end-to-end marketing workflows:
As the consumption of digital content grows, so does the demand for content. But marketers have been struggling to meet the demands with disconnected workflows and systems. However, with Adobe's content supply chain solution, they will find the solution. As a result, it will help them drive efficiency, create engaging customer experiences, and have a real business impact.
Technical adoption will become easy:
With the new content management enhancements, marketers will be able to make changes to websites and mobile apps without the assistance of a technical team. Thus, it saves time and facilitates technical adoption among marketers.
Provides brand-safe AI model to use:
The biggest difference that Firefly has among other AI models in the market is that it does not generate images based on unlicensed IP from other brands. This capability adds more value to this AI model. Thus, marketers can readily use it for commercial purposes without any inhibitions.
Will the newly added capabilities, however, result in an increase in licencing costs?
That is yet to be seen.
If it turns out to be so, it is going to be a tough call for users.
Overall, Adobe Summit 2023 has opened new avenues for marketers to explore and benefit from. Now it is the marketers’ turn.