In the past few months, AI has taken over the tech industry as Google and other companies have invented intriguing chatbots that respond to users in flexible conversations. As the AI race is only growing fiercer in this space, Microsoft and Google have started to revamp their search engines with generative AI, incorporate various new generative AI features into their existing products, and introduce new AI tools.
And, recently, Google has introduced two new ad campaigns powered by AI: Demand Gen and Video View.
The campaigns are intended to provide smooth interactions between businesses and consumers, and they can increase demand for products from the mid-funnel to the purchase stage.
Google expects to expand the availability of the new campaign options later this year.
Demand Gen campaigns:
It allows brands to make the best use of their video and image assets by interpreting them into various Google ad formats to maximize reach and target specific users. It will enable them to keep track of their campaigns across all platforms, with their creative components reused across all of them.
Advertisers can also see the way everything will appear before it goes live with the newly implemented construction flow.
Video View campaigns:
This type of campaign allows brands to achieve the greatest views across multiple formats within a single campaign. In-stream, in-feed, and YouTube Shorts are all part of the format.
Initial testing revealed that Video View campaigns obtained 40% more viewers than in-stream cost-per-view campaigns.
Besides, Google also intends to enhance the experience of shopping online with a new generative AI system for trying on clothing as well as digital models that can more accurately reflect users’ body types.
This will make it less difficult to get a better sense of how the clothing will look on users. It could be a remarkable step towards enabling expanded AR Try-On options and boosting the online shopping experience.
According to Google, this will be broadened to more regions, products, and models over time.