With the entire hullabaloo surrounding AI settling a bit, it is interesting to note that the metaverse still emerges as a highly engaging, immersive experience like no other. No image or any number of words or even a video can do it quite like the metaverse.
So brands have a distinct advantage when they are able to create an alternate dimension which is very interactive and engaging.
Stranger Things is a very popular show as we know – Forbes reported that viewers watched more than 5 billion minutes of ‘Stranger Things 4’ in a week, breaking records - and H&M building a campaign around the Surfer Boy Pizza is a great move on the part of the brand.
Argyle, the loveable employee of Surfer Boy Pizza, played a big role in Stranger Things and fans were left with a huge Argyle-shaped void when the fourth season ended. They dialed the pizza chain’s number so much so that the number now has a recorded message from Argyle himself to all his fans.
H&M combines Argyle and Stranger Things in the metaverse – where else! Where else could you play games (delivering pizza) and do Argyle things! Fashion finds a natural home in the metaverse where users can try out the latest styles.
Metaverse enables brands to offer highly engaging and interactive and immersive experiences to their customers. It opens up a wide area of creative freedom, so brands can break the confines of reality and create a fantasy world that users would love to explore. With gaming being a big part of the younger generation, where they don various avatars and engage with one another, allowing users to play in the metaverse will work like a charm.
With some brands abandoning their metaverse forays and moving towards more traditional modes of marketing, one wondered if this was the end of a wave – a mere phase. But with more and more brands embracing it and using its unique characteristics to enhance and empower their marketing efforts, it looks like metaverse is still a force to contend with!
In the wise words of Argyle himself – “try before you deny!”