Just about anything!
Coca-Cola is known for its advertising – over the years, the brand has come up with some amazing campaigns. It is certainly not for lack of creativity that they have jumped on the AI bandwagon. With AI taking over copy and images, just about anything is possible, propelling the level of campaigns and commercials to a whole new level.
This news that Coca-Cola is tapping into AI and ChatGPT in particular will create such an incredible sense of expectation – everyone will let their imagination run riot about what and how their next campaign would be. The buzz and the hype (purely because of the lack of any details about Coca-Cola’s plans in this matter) are alone enough to create such euphoria and expectation among its audiences. Not to mention all the user-generated content (UGC) around this!
No one knows what is planned – everything is carefully kept under wraps. Maybe it will be a phenomenal campaign. Or maybe it may bomb. But regardless of whether it is a huge hit or if it bombs, Coca-Cola is a brand worth reckoning and they comfortably out-perform their targets and projections. If this campaign flops, they will just move on to something else. But if it succeeds, it will propel the brand into even greater heights.
In conclusion, it must be said that while all these AI-powered technologies are taking the world by storm, it is all still in its nascent experimental stages. We don’t think that this technology is able to produce any production-quality videos or images. At least, not yet.
So regardless of how well the ChatGPT converses or the DALL-E conjures up images, they are not quite there in that place where they can replace creative ad minds.
But magic can happen in the synergy of the two – sharp creative minds in partnership with AI-powered technology! That, will truly be something, worth waiting for!