This integration between Sprinklr and Samsung can empower retailers to display their most popular social media content across digital screens.
Digital signage displays provide an engaging ad medium for brands to deliver content that informs, educates, and entertains their audiences. Pairing this with social media, can further amplify brand reach and awareness.
With this integration, enterprises and retailers can display social media marketing walls in-store and showcase trending social media conversations around their brand. Social media walls can be anything from a Tweet wall to a complete live social dashboard that aggregates Twitter, Facebook, Instagram, and any other channel where customers are having conversations.
Not just that, it can also be used to automatically display the most popular user-generated content in social media, such as customer testimonials, ratings, videos, and reviews. Sprinklr employs advanced filtering technology and AI to find the most relevant social content from the brand's social handles and automatically publishes it on a digital wall upon user approval. The best part is that the creative that is generated automatically adheres to the branding style and guidelines of the business and is ready to be displayed on digital screens.
There is a world of possibilities of how brands can use social media content in marketing walls and activate them across Samsung’s expansive digital signage options. From digital outdoor signage and video walls to microLED, interactive, and standalone displays, Samsung provides a plethora of ad display options.
Businesses can tap into digital displays through Sprinklr’s app integration and deploy ad creatives in real-time. This allows brands to contextually target audiences with relevant content to boost brand awareness and engagement.