From Google to Microsoft to Salesforce to Canva, every tech company is racing to introduce new AI tools or incorporate generative AI features into their products, and this trend is only on the rise.
Indeed, Adobe is not an exception.
From the Adobe Summit 2023 that took place a few months ago, it was apparent that the company is focusing even more on expanding its AI-based capabilities across Adobe Cloud.
And now, as a way of backing it up, recently at Adobe Summit EMEA 2023, the company introduced a new beta version of Adobe Express, the all-in-one content creation app powered by Adobe’s family of creative generative AI models, Firefly.
The latest Express version combines the versatility and accuracy of Adobe's popular photo, design, video, document, and generative AI tools in a new all-in-one editor. As an impact, it can make jobs such as generating distinctive social video content, correcting images, editing PDFs, and building out amazing designs quick and easy.
Months after Firefly’s debut, Adobe hopes to increase its adoption among a wide range of users, from marketers to casual users.
According to Adobe, several hundred brands and agencies, including IBM and Mattel, are generating content with Firefly, which has created more than 200 million visuals for beta users since March.
The efforts come as more businesses look for ways to boost their AI investments on a variety of fronts, from internal tool development to outsourcing. According to a new G2 survey, software buyers intend to raise their AI spending by 60% by 2024, with 81% believing that AI is essential to the software they purchase.