Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.
Sprinklr was TikTok's first advertising partner in 2020. With the addition of Content Marketing Specialty, Sprinklr becomes the only TikTok partner capable of assisting marketers in managing, executing, and optimizing both organic and paid content campaigns on TikTok.
Jim Tomanchek, Vice President at Sprinklr said, "The ability to manage content on TikTok has been one of the most in-demand features for Sprinklr customers, and we're excited to expand our partnership with TikTok by broadening our strong advertising capabilities with additional content marketing support,".
Earlier, brands managed content on TikTok natively. It was tedious for brands to scale, ensure the necessary level of governance, and integrate TikTok into larger marketing strategies.
Through this integration, Sprinklr users will be able to,