TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window

Published: June 27, 2022

min read

Sprinklr is a unified customer experience management platform for modern enterprises. Sprinklr has expanded its ongoing partnership with TikTok. It is now an official partner in TikTok’s all-new Content Marketing Specialty, part of the TikTok Marketing Partner Program.

Sprinklr was TikTok's first advertising partner in 2020. With the addition of Content Marketing Specialty, Sprinklr becomes the only TikTok partner capable of assisting marketers in managing, executing, and optimizing both organic and paid content campaigns on TikTok.

Jim Tomanchek, Vice President at Sprinklr said, "The ability to manage content on TikTok has been one of the most in-demand features for Sprinklr customers, and we're excited to expand our partnership with TikTok by broadening our strong advertising capabilities with additional content marketing support,".

Earlier, brands managed content on TikTok natively. It was tedious for brands to scale, ensure the necessary level of governance, and integrate TikTok into larger marketing strategies.

Through this integration, Sprinklr users will be able to,

  • Manage: Manage TikTok content by organizing, scheduling, and publishing it.
  • Understand: Access and track customer profile and video metrics for organic and paid content in real time.
  • Respond: Monitor and respond to comments to connect and grow with the TikTok community.

“We are thrilled to welcome our new content marketing partners and collaborate with some of the advertising industry's most strategic and trusted leaders. These partners will provide marketers with simple, effective tools for engaging with their audiences, storing and scheduling content, and understanding their performance in real time”, said Melissa Yang, TikTok's Head of Ecosystem Partnerships.

Sprinklr’s integration with TikTok is available for all users globally.

Our Point of View

Unified interface saves time

Marketers can manage TikTok accounts—for both organic and paid campaigns—without leaving the Sprinklr platform.

We think this will save marketing teams more time that was otherwise spent toggling different interfaces for managing content across multiple channels.

Better customer experience insights

With the new integration, marketers may find it easier to track and understand audience conversations in the TikTok video comments section.

We expect this will lead to better engagement with audiences and a consistent response cadence.

Power of Sprinklr’s metrics

The integration extends Sprinklr’s capabilities for tracking multiple metrics in organic and paid campaigns.

We think marketers will see improved TikTok ads, real-time reporting, and increased ad speed through AI-powered optimization. We expect this to help marketers understand and engage audiences better, and optimize campaign strategies.


Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.


Be the first one to comment.

Follow Us

Related Articles

Recent posts

The subscriber's email address.