As AI takes centre stage, tech giants are fiercely working on it. And to gain a competitive advantage, everyone is delving deeper into discovering and developing new generative AI use cases.
With Google’s Bard lying behind in the AI war on one side, the company has come up with something interesting this time for marketers.
It is undeniable that marketers are already concerned about how the new Google AI-powered search will alter the search experience for users and how they may need to change their marketing strategy to appear right in front of their target audiences.
But at this point, Google's announcement of new AI-powered tools sounds promising and will undoubtedly benefit marketers.
Here is how:
AI-powered ad creation tools:
The new AI-powered ad creation tools will help marketers quickly generate multiple versions of creatives in a short time.
Being able to generate new backgrounds, remove backgrounds, or improve the quality of low-resolution images will add incredible convenience to marketers. Because creating a completely new image is not needed in most cases. Whereas they would be required to enhance the existing visual assets. Now, with the generative add-ons, Google is making it easier for marketers. Besides, it will maximize the use of existing assets.
This way, they can speed up creating multiple versions of creatives with simple prompts and A/B test multiple variants to make their content stand out in user feeds and improve the campaign's performance.
Customized search ads:
Creating relevant ads is of the utmost importance for marketers to make them resonate well with audiences and generate a positive response. Be it creating effective headlines, descriptions, or images for the campaigns.
With the new customized search ads option, marketers will be able to create ads that closely match the audience’s query, which, in turn, could probably increase the chances of users clicking the ads.
On the other hand, this will significantly reduce the manual effort required to manage and optimize search ad campaigns.
And if it proves to be a successful method of advertising, marketers can use this efficiency to scale up their campaigns and achieve better results with fewer resources.
Overall, from Google’s AI-related announcement in its Marketing Live event, it is clear that the tech giant is trying all ways possible to leverage the efficiency of AI for users and marketers’ convenience. In other words, Google is leaving no stone unturned to make its platform indispensable to pour ad dollars into.