Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays

Published: January 17, 2023

min read

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new partnership with Samsung, an industry leader in the global display market. As a software partner, the Sprinklr platform is now available as an integrated app for Samsung smart signage and hospitality displays.

Leveraging Sprinklr’s platform enables Samsung to deliver content and data from more than 30 social and digital channels directly via their commercial display products. Users can update information in real time and manage 100% remotely with Samsung’s service offerings. Moreover, Samsung is also an official reseller for Sprinklr, now offering Sprinklr capabilities directly to their customer base.

Our partnership with Sprinklr helps our retail customers meet this mission by consolidating social media content, promotions and reviews that are updated in real-time while consumers are shopping.

Parrish Chapman, Director,

Enterprise Retail Sales Key Accounts, Samsung Electronics America

Samsung and Sprinklr announced the partnership at the National Retail Federation’s Big show and showcased how retailers can leverage the integration and capabilities.

By pairing Sprinklr’s Unified-CXM platform with the industry-leading digital signage and displays from Samsung, companies can enhance the seamless experience of customers, differentiate their stores and brand, and drive business results.

Doug Balut,

Senior Vice President of Global Alliances, Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's Unified-CXM platform helps companies deliver human experiences to every customer, every time, across any modern channel. Samsung is a leading commercial digital display brand that has redefined the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.

Set Up Social Media Marketing Walls to Re-define Shopping Experience

This integration between Sprinklr and Samsung can empower retailers to display their most popular social media content across digital screens.

Digital signage displays provide an engaging ad medium for brands to deliver content that informs, educates, and entertains their audiences. Pairing this with social media, can further amplify brand reach and awareness.

With this integration, enterprises and retailers can display social media marketing walls in-store and showcase trending social media conversations around their brand. Social media walls can be anything from a Tweet wall to a complete live social dashboard that aggregates Twitter, Facebook, Instagram, and any other channel where customers are having conversations.

Not just that, it can also be used to automatically display the most popular user-generated content in social media, such as customer testimonials, ratings, videos, and reviews. Sprinklr employs advanced filtering technology and AI to find the most relevant social content from the brand's social handles and automatically publishes it on a digital wall upon user approval. The best part is that the creative that is generated automatically adheres to the branding style and guidelines of the business and is ready to be displayed on digital screens.

There is a world of possibilities of how brands can use social media content in marketing walls and activate them across Samsung’s expansive digital signage options. From digital outdoor signage and video walls to microLED, interactive, and standalone displays, Samsung provides a plethora of ad display options.

Businesses can tap into digital displays through Sprinklr’s app integration and deploy ad creatives in real-time. This allows brands to contextually target audiences with relevant content to boost brand awareness and engagement.


Bill Walker

Bill is a marketing strategist who believes in the power of storytelling. He's known for his creativity, wit, and ability to connect with audiences across all channels. When he's not crafting marketing campaigns, you can find him hiking in the mountains or reading a good book.


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