Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI

Published: August 03, 2022

min read

An Ethereum based virtual reality platform with 200,000+ monthly active users, Decentraland is a place to create, share, and monetize content and apps.

First came announcements of metaverse pharmacies, banks, supply chains, and other businesses. Now, the announcement of a first-ever fiat to crypto ATM. It’s the continuation of a trend. After all, J.P. Morgan launched their first metaverse lounge on Decentraland. And HSBC has recently announced a collaboration.

Decentraland has partnered with Metaverse Architects and Transak payment gateway for this. Buying mana and other items within the gaming universe, and buying cryptocurrencies just got a lot easier with cash-on-call. Modelling real world ATM transactions, anyone can use the virtual ATM and withdraw, or even purchase cryptocurrency.

Decentraland designers are developing the tools and technology required to move towards trouble-free payments and improve the user experience. "… We wanted to give end-users a more seamless journey while navigating Web3…" the developers wrote in a post. They added that their aim is to "… overpass the knowledge gap for participation in Decentraland..."

Our Point Of View

Since its beginning, the metaverse has made significant strides toward creating the “real world” as a fully immersive virtual one. Blockchain technology, cryptos and decentralised transactions are an integral part of the metaverse. Businesses are exploring the possibilities of the metaverse as a marketplace.

However, many legacy banks are still hesitant. Given its extreme volatility, they are apprehensive of accepting cryptos as a measure of value due. There is also a perceived risk of fraud. Laws governing the crypto market are still nascent.

Some banks, however, are gingerly testing the waters. Bank of America and Wells Fargo do not allow crypto purchases on their credit cards. But they allow customers to buy cryptocurrencies using cash deposits or funds in their accounts. And only if through regulated exchanges like eToro or Wells Fargo Surepay. With many restrictions, conditions, and disclaimers in the fine print.

On the other hand, FinTech start-ups like Wirex and Bankprov are getting way ahead in the metaverse game. They offer crypto banking through technology driven conveniences. Customers have credit and debit cards, digital wallets, and mobile apps based on crypto balances. And despite FDIC not backing them, their customer base is expanding exponentially.

Trends in conventional banking already point to legacy banks lacking the agility to compete with fintecs, offering the convenience of technology driven banking. New consumer relationships are on the decline, especially amongst the millennials.

Legacy banks should start looking at cryptos to enlarge their presence in the exploding metaverse. Else this is another battle they face with fintechs. Who are already ahead in putting processes and products in place for when laws and regulations are inevitably made.

Decentraland’s metaverse ATM is a case-to-point. Though you cannot currently use money drawn from the Decentraland ATM in other metaverses such as Roblox, it is only a question of time. Real world collaborations will extend to the metaverse. We believe that soon, metizens will be able to draw cryptos from any ATM and spend it anywhere in the metaverse.

For marketers, the metaverse is a bold and exciting new frontier to expand the brand’s digital domain. Especially for BFSI companies that have traditionally been growth catalysts. And virgin territory for innovation in databases and analytics to understand the dynamics of metaverse marketing.


Pete Johnson

Pete is a MarTech expert guru with a knack for getting diverse MarTech solutions work for brands. He has a wealth of experience in working with a plethora of MarTech platforms that dive Personalized Omnichannel Experiences. When he's not at work, you can find him playing basketball or listening to jazz.


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