Changes in data privacy laws make it increasingly hard to meet consumer expectations of personalized attention. Salesforce Customer 360 is a data strategy that connects, automates, and humanizes each customer interaction. What’s not to like?
Triggered Campaign Messages
When Salesforce Marketing Cloud Personalization and Engagement modules work in tandem, behavioral triggers can be set to automate messages. In addition, they are both personalized and scalable.
Marketers make the most of first party customer data to provide humanized, impactful brand experiences.
Digital Command Center for Slack
Salesforce Digital Command Center now uses Slack to monitor activity and performance across the marketing cloud. This overview means marketers identify and resolve issues before they escalate into opt-outs.
Google Ads and Salesforce Customer Data Platform:
The Salesforce CDP helps planning, activation, and optimization of Google Ads campaigns. Automating the process of connecting accurate first-party data to customer profiles has multiple benefits.