Google Video Indexing in Search Console – How it can Improve Video Performance?

Published: August 24, 2022

min read

Google – announces the launch of the search Console Video Index Report.

Google Search Console is a free tool that allows users to measure website's traffic, see keyword performance, and troubleshoot issues. Google also on informs on website performance in organic search, and recommendations for changes for better indexing.,

This is now available to search-index videos published on your website as well. The video indexing report shows up if you have videos on your website and are indexed.

According to Google, the video index report provides you answers to three major questions.

In how many of your pages has Google recognized as having a video?

Which of them were successfully indexed?

What are the issues for videos not being indexed?

Google clarifies that this report is in addition to the Video Rich Results report, which does not demonstrate the validity of video structured data items. If you publish videos on your website, you must check both reports.

Before this update, Google Search Console only reported on structured data-marked videos.

Now with the new change in the URL Inspection tool, video indexing status can be easily checked. Inspect a page, and you get video URL and thumbnail URL details, page status showing if the video was indexed or not, and issues preventing the video from being indexed.

XPOV:

Like someone we know, video is omniscient. According to this video marketing report 2022, the share of businesses using video has consistently been above 80%, with it hitting 86% over 2021, 2022. And 79% in the dark side (non-video-using marketers) expect to move to the flickering light this year.

Why is Video so popular? (And why you should make video the thrust of your brand marketing strategy.)

Your consumers are distracted and have a miniscule attention span. They don’t have time to read text. A video holds the interest. Especially the short-form video (60-120 seconds), which is quite the rage now. You get noticed.
Not just in paid campaigns, videos are extensively used for organic marketing. Videos have the potential to get your audience to stop scrolling and pay attention.
If you want your consumer to evangelize your brand, which piece of your creative content would he use? Email? Mobile messages? Nah. It’s your video. Videos are shared twice as many times as any other form of content.
Even if your people know your brand by name, 9 times of 10 they will search for it, and chose the correct link. And then ignore your wall of words and go straight to your video. Which is why Google’s Video Index Report is vital.

If your videos are not error-free and Google-indexed, your customer will not find you. Google is doing the basic digital analytics for you. Need we say more?

Author

Sarah Johnson

Sarah is an analytical marketing expert with a passion for data-driven insights. She has a keen eye for detail and a talent for turning complex information into actionable strategies. In her free time, she enjoys yoga, travel, and trying out new recipes in the kitchen.