Ever since ChatGPT was released, there has been a tremendous interest in everything AI. Since then, AI has crept into so many facets of our lives. From planning gardens to playing the devil’s advocate to designing a part for a spaceship, people use it for just about anything. Let us not even get into the writing that ChatGPT does!
Since AI is all the rage right now, it is a very smart strategic move to tap into all the hype and the hoopla and release a beer that has been created by AI.
When brands are a little wary of letting AI take over their marketing and creative aspects of communication, here is Beck’s showing the way how. AI has created the product, the branding, the container, the name of the product, the design and all the marketing assets.
A smarter part of the strategy is this – AI is still in a phase where no one really knows what the outcome of an AI-involvement with a brand could be like. A remarkable ability of AI is that it can go through all the information that currently exists even in the darkest corners of the internet, process it and come up with an answer to a challenge or a proposition.
Even a giant like Coke asked its customers to create “real magic” using AI and Coke’s assets and come up with digital art. The best entry would win a position on Time’s Square and Piccadilly Circus, among other prizes.
Even Coke didn’t dabble with AI – but let its customers play – to see what can transpire with an AI infusion in the mix.
Beck’s smart move – was this –