Snap has big plans for AI-brd ads in its My AI Chat which it shared in its NewFronts showcase for advertisers. It said that it was testing out the idea of “sponsored links” in My AI – this is very similar to Microsoft testing ads in Bing Chat.
This is how it would work. If someone was chatting with AI about video games, then it would show a sponsored link to other related games. Or if they were chatting about food, it would then show links to restaurants.
At Snap’s NewFront in Lincoln Center in New York, it also covered new content, new video ad formats and new creator services. It also talked about a new platform that could be used by brands to connect with Snap stars.
Snapchat has been working hard to be the first mainstream social media platform to incorporate ChatGPT, the very popular AI text generator into its services. And so last month, during its partner summit, Snapchat launched My AI opening it out to everyone after a short experimental period during which it was available only as a part of its paid subscription Snap service.
My AI was an instant hit and users clamored to talk with the AI assistant and test the limits of its knowledge. Along with this massive fascination also came a sense of fear – some were concerned about how prominent My AI appeared within the Snapchat experience. Some others were worried about how Snap’s AI knew their location. To clarify, Snap released a statement clarifying that My AI only knew the location information that Snap users already permitted the service to access through features such as Snap Maps.
Search powered by AI is the first thing one thinks of – people talk to the chatbot and ask for recommendations and the answers can contain links that are sponsored or promoted.
Snap is also using AI to help create the animated filters that users put in their videos. AI is also a big part of the algorithms that recommend content.
Snap also launched what it calls “first Story” ads which is the most prominent ad slot that appears in between friends’ video stories. Snap was testing it with Louis Vuitton, Warner Bros. Discovery, saying that these ads could reach 50 million people in the U.S. Apart from this, Snap is opening Spotlight ads globally – Spotlight was launched in 2020 as a competition to TikTok, with short-form videos. It has started to test ads there as well.