Hive Social has a lot of progress to make on updating its app and servers to keep up with the influx of new members. However, it’s a social media platform that seems to be worth a look for marketers as well as influencers. Its immense popularity with Gen-Z audiences demonstrates a monumental shift in consumer attitudes toward the current social media landscape.
In a world where most young audiences are looking for transparent, visually engaging, authentic, and socially validated information, Hive seems to tick all the boxes.
Besides, another great thing about this app is that it doesn’t have a pay-to-play model and there’s no need to be familiar with native social algorithms that rank content based on popularity. Marketers can begin marketing immediately upon creating a Hive account and start posting content with links and URLs they want to promote. However, marketers need to focus more on creating non-branded content that adheres to the community guidelines and engage in proactive conversation management practices.
Since the platform is just now gaining momentum, close-knit communities are quickly forming. Influencers from TikTok and Instagram are also migrating and linking their main accounts to their Hive account.
Currently, the anti-twitter sentiment seems to be working in its favor. It needs a bit more time to tell if the app can live up to mainstream expectations and establish a true competitive differentiator that pushes it to the forefront.
In the meanwhile, marketers can keep the app on their digital marketing radar to get a sense of its community vibe and see where the app is headed.