Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Snapchat's new brand campaign, illustrating the magic of AR...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

Coca-Cola and AI – what can we expect from this mind-blowing partnership?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Miller Lite gets its S#!t together for Women’s History Month...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

Getting radio advertising on board, like P&G: A way to success for marketers!...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Meta announces new ad types for retailers: A must-try option for marketers....

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Ford Credit’s first campaign – is that enough?...

Marketing beyond the Super Bowl...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Bud Light Backlash – a modern day marketing story...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

OpenAI coming to Sitecore: will it be game-changing for marketers?...

The rise of cookie alternatives: marketers, are you in the know?...

Roku’s new ad formats: how compulsive will they be for marketers?...

What’s on the cards? Multi-cultural marketing...

NewFronts 2023: A Quick Roundup for marketers!...

Media consolidation: a smart move or a fool’s paradise...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Multi-format video strategy: a secret sauce for YouTube success?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

Survey from eBay ads gives ecommerce marketers some smart insights...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Disney brings true friendships to life – Marketing with Augmented Reality...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

Google makes a rapid move with generative AI: how will it impact marketers?...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

Winning Customer Loyalty during an Economic Downturn ...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Culture and Gen Z and a new kind of marketing strategy...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Google beefs up Bard: what does it mean to businesses and marketers?...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Linear or streaming: who will win the throne?...

Keeping it Real - Beauty Connects with Gen Z ...

Videos and marketing – the long and the short of it!...

Cars.com takes influencer marketing to a different level...

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?...

Walmart Connects with Customers – sell where they buy!...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Nostalgia fuels McDonald’s Forward...

Ikea Bags Customers with a Frakta Statue...

Reddit expands the horizons for marketers—new doors opened!...

The Burger Wars – McDonald’s vs. Burger King...

Shaking off the old and putting on the new - Slurpee gets a Makeover...

Marketing mix modelling: a fuel to win the privacy-centric game?...

J. Crew gets Futuristic as it celebrates its Past ...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Google's new AI-powered ads: how will they level up the game for marketers?...

Hoka’s Murmuration flies High!...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Chick-fil-A brings the beloved Cows back to drive Loyalty...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

LVMH plays Games on Web3 – say what?...

The Power of AR-Powered Ads in an AR-Powered Game!...

Taking an Iconic set of Kicks to a Web3 World...

Simply the best - Hip-Hop, QR Codes and a Deep Engagement ...

Anything Flows – Slurpee re-branding goes one step further!...

YouTube's anti-ad blocker strategy: a bold move!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features...