Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Big names are zoning in to AI-powered Advertising – what this means for Brands...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Miller Lite gets its S#!t together for Women’s History Month...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

DOOH: A ground to explore for advertisers?...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Captivate campaign audiences with Generative AI...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Media consolidation: a smart move or a fool’s paradise...

“Perspectives” in Google search: what can marketers expect?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google makes a rapid move with generative AI: how will it impact marketers?...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Disney and Google take AI to their Advertising – raising the bar and how!...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Google beefs up Bard: what does it mean to businesses and marketers?...

Linear or streaming: who will win the throne?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

The Rise of the Machines - AI and Marketing...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Google's new AI-powered ads: how will they level up the game for marketers?...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

The digital transformation market continues to soar: businesses must adapt or fall behind....

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Enhanced digital experiences: a fuel to propel businesses forward?...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

YouTube's anti-ad blocker strategy: a bold move!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

Visual search in Bing chat: will it open doors to elevate brand discovery?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Nielsen makes a new data deal, paving the way to unlock local markets...