Google Sunsets Optimize. What About the Future of Marketing Experiments?...

Track and Optimize - TikTok adds Analytics to Videos...

Nielsen's Data Accuracy is Under Scrutiny: What Does It Mean for Marketers?...

Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Track your Metaverse interactions. With Adobe Analytics Soon....

Walmart’s new move pushes the boundaries for CTV advertisers...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

ROAS: Not the only key for marketers to unlock the benefits of retail media...

GA4 adds regex support for event creation. How beneficial is it for marketers?...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Nielsen fixing the crack in its empire—will it live up to advertisers’ expectations?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Custom Funnels from Google Analytics – great ammo for marketers!...

Full-funnel approach propels Airbnb: a strategy worth trying!...

AWS Announces Data Clean Rooms - A Ground for Shared Data Analytics and Insights...

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better...

From vanity to value: How significant is it to take influencer marketing to the next level?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

AMP support in GA4: a big deal for businesses in this mobile era?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...

IPG Mediabrands initiative towards standardisation in retail media space: a great move!...

Enhance Landing Page Performance With GA4’s New Landing Page Report...

Evaluate Effectiveness of Content with Vidizmo’s Advanced User Analytics Report...

Nielsen's One Cross-Media Measurement to Enable Marketers Make Informed Media Choices...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...