Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

Michelob Ultra’s First Shoppable TV Ads, Leaning on QR Codes for the Big Game...

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands...

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

ChatGPT Handles Giant Spoon's Super Bowl Tweets. What is the Takeaway for Marketers?...

Drop in Disney+’s Q1 earnings – big lessons to be learnt!...

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Authentication Badges from Meta – Do Brands really need one?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Live commerce: The Future of Online Shopping?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Leveling the Playing Field – Brands and Women’s Sports...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

The rise of the De-influencing Trend: How should brands handle this?...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Miller Lite gets its S#!t together for Women’s History Month...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Beer Giants woo the Next Gen – a Marpov Xclusive ...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

Getting radio advertising on board, like P&G: A way to success for marketers!...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Coke invites users to Create Real Magic with AI – sharp marketing lessons for every marketer...

Catching and keeping your audience’s attention – every Marketer’s Angst...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

L’Oréal’s strategy to keep up with trends-something brands must watch out!...

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus...

Roblox's new ad policy changes: Does it postpone the metaverse experiments for marketers?...

Granfluencers – marketing built on authenticity and trust...

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Amazon is expected to buy AMC theatre chain. How much of an impact will it leave on marketers....

Disney exits the Metaverse – is this the beginning of the end?...

Walmart adds one more arrow to its quiver – marketers, watch and learn!...

DOOH: A ground to explore for advertisers?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Walmart’s new website – marketing lessons to learn from its race against Amazon...

Marketing beyond the Super Bowl...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

AI in marketing – is it the end of creativity?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Marketing with Technology - a boon for Beauty Brands...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

ZA Bank goes into crypto – will Web 3 rise from its ashes?...

Beck’s celebrates with an AI beer – sheer marketing genius...

Metaverse and Gucci – a great marketing plan...

Amazon’s Friction Economics – what marketers can make of that!...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Bud Light Backlash – a modern day marketing story...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

The Magic of AI in Marketing ...

SMS marketing gains traction: how can marketers reap the best of it?...

Is Gen Z the marketers’ savior amidst a looming recession?...

Google announces a drop in ad revenues – is this the beginning of the end?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?...

F*#k it! Profanity and Marketing...

Amazon brings Ad targeting to brands – it’s the jackpot!...

Marketers and Snap’s My AI – what brands need to know...

Roku offers valuable real estate to brands – what marketers need to know...

Retail Media – watch it take wings and soar!...

Clarks' metaverse comeback: a wake-up call for marketers?...

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

What’s on the cards? Multi-cultural marketing...

NewFronts 2023: A Quick Roundup for marketers!...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Meta comes with more AR experiences: get a step closer to your audiences!...

Metaverse: a potential path to transform the future of the customer experience?...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Struggling to find AI use cases for your brand? Take a leaf out of Carvana....

Full-funnel audio marketing strategy: will it level up the game for marketers?...

Unskippable Ads from YouTube may be Unstoppable!...

Survey from eBay ads gives ecommerce marketers some smart insights...

Metaverse or AI? Where does the future of marketing lie?...

Disney brings true friendships to life – Marketing with Augmented Reality...

Web3 or not Web3 – that is the question!...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

The CMO and 2023 – Do more with Less!...

The right partners can take brands places – smart lessons for the marketer of today...

Black Friday Sales Hit a Record 9.12 Billion: What Lies Ahead?...

Ocean Spray partners for the Absolut win! It is not just Hershey!...

Winning Customer Loyalty during an Economic Downturn ...

Is the metaverse taking a backseat? Will it take off in the future?...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Bot Traffic Hits High this Holiday Shopping Season - Time to Go Beyond Analytics Base Code Implementation...

TikTok gets a Tako when AI comes on board!...

Diversity Marketing – the true way to be relevant to your customers...

Walmart ad biz grows and grows! Watch and Learn!...

Culture and Gen Z and a new kind of marketing strategy...

Gen Z and Car Shopping – dealers, are you ready?...

Disney and Google take AI to their Advertising – raising the bar and how!...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Brands and Social Media Marketing...

Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Instacart gets insta-smart with AI ...

From vanity to value: How significant is it to take influencer marketing to the next level?...

Moosehead gets a new look – of brands and re-brands...

Linear or streaming: who will win the throne?...

Keeping it Real - Beauty Connects with Gen Z ...

Videos and marketing – the long and the short of it!...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

Cars.com takes influencer marketing to a different level...

Vision Pro from Apple – VR for the rescue?...

Walmart Connects with Customers – sell where they buy!...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...

Nostalgia fuels McDonald’s Forward...

Ikea Bags Customers with a Frakta Statue...

The Burger Wars – McDonald’s vs. Burger King...

Going in Blind – lack of transparency in AI media buying platforms ...

Shaking off the old and putting on the new - Slurpee gets a Makeover...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

The Rise of the Machines - AI and Marketing...

J. Crew gets Futuristic as it celebrates its Past ...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Adidas puts its best foot forward into Web3...

Puma goes deeper into Web3...

Google says Aye! Aye! To AI ...

Hoka’s Murmuration flies High!...

When AI meets CX – DEI becomes very do-able...

Looking at the World through a Different Lens – Mobiles, AR and Brands...

When Customer Experiences take on a Regional Flavor...

The Pin Drop Pizza from Domino’s ...

The Fabricant and Highsnobiety Collaborate on Web3 with Limited Edition Wearables...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Is AI a friend or foe? Machine Uprising or a friend to brands?...

Chick-fil-A brings the beloved Cows back to drive Loyalty...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Denon raises the Bar - launches Personalized Ear-Buds for Customers...

LVMH plays Games on Web3 – say what?...

The Power of AR-Powered Ads in an AR-Powered Game!...

Taking an Iconic set of Kicks to a Web3 World...

Artificial Intelligence and Commerce – the best is yet to come!...

Simply the best - Hip-Hop, QR Codes and a Deep Engagement ...

TikTok Trends and their impact on Brands...

Brands and AI-Generated Content – is this the Future?...

Kroger’s Precision Marketing to launch a self-service Ad Platform soon!...

AI- Powered Celebrities – Artificial Intelligence goes full glam! ...

Anything Flows – Slurpee re-branding goes one step further!...

Roblox is buzzing as Fenty comes to town...

Of Smart Spoons, Taste and the Metaverse...

Multi-sensory Marketing and Mastercard...

Lacoste’s novel game with NFT: something brands must pay attention to!...

The influence of an influencer – it goes phy-gital...

Booking.com gets intelligent and chatty!...

Web3 and Women’s Football - Credit Suisse scores!...

Beyond what one dreams or imagines – the future of retail...

The rise of phygital experiences: a new normal for businesses to thrive?...

Video game advertising: a real game-changer for businesses?...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

BMW Motorrad takes Motorcycle Passion on a Virtual Reality MetaRide...

Digital Doppelgangers are here - Avatar comes to Meta and Spices up Video Calls...

App Games - Coin Drop from Taco Bell drives Loyalty and Engagement...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

IAB’s Revised Guidelines for In-Stream vs. Out-Stream Ads and its Implications for the Advertising Ecosystem...

Japan’s Crackdown on Stealth Marketing and Its Repercussions on Influencer Marketing...

The Rise of Video and Audio Marketing Mediums...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

MarTech Stacks and Digital Experience Trends in 2023...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

CES 2023: 4 Trends that will shape the future of marketing...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Alchemer Acquires Apptentive, Helping Enterprises Facilitate Customer Feedback with Ease...

What is IAB’s New Multi-State Privacy Agreement?...

Brands Shift Towards TikTok at the Expense of its Rivals...