Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know...

Snapchat's new brand campaign, illustrating the magic of AR...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

Track and Optimize - TikTok adds Analytics to Videos...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Advertisers are watching Bing’s AI Chatbot change the face of search advertising...

Authentication Badges from Meta – Do Brands really need one?...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Live commerce: The Future of Online Shopping?...

Infusion of AI in search engines. How will it impact marketers in SEO?...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

Tune in for audio advertising. How can marketers make it effective?...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Aeropostale and the Metaverse – is this something brands should emulate?...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Start generative Metaverse creative. With Adobe Substance 3D....

Pinterest releases new insights: A lot to watch out for advertisers!...

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse...

Pinterest is silently booming. Marketers - Are you in the know?...

Marketing in a sea of dark patterns...

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation....

DOOH: A ground to explore for advertisers?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Hootsuite Integration with TikTok Simplifies Social Media Management...

Walmart’s new website – marketing lessons to learn from its race against Amazon...

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...

What if TikTok gets banned: is it the end of the world for ad agencies?...

Marketing with Technology - a boon for Beauty Brands...

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Advertisers – get ready for Google’s new search engine!...

Reddit advertising: a must-try option for marketers?...

Beck’s celebrates with an AI beer – sheer marketing genius...

Metaverse and Gucci – a great marketing plan...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Amazon’s Friction Economics – what marketers can make of that!...

First Party Data – a marketer’s powerful ammunition...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

DTC brands are cracking influencer marketing. Learn what other brands can do....

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

Google announces a drop in ad revenues – is this the beginning of the end?...

The rise of cookie alternatives: marketers, are you in the know?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?...

F*#k it! Profanity and Marketing...

Amazon brings Ad targeting to brands – it’s the jackpot!...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Marketers and Snap’s My AI – what brands need to know...

Roku offers valuable real estate to brands – what marketers need to know...

Retail Media – watch it take wings and soar!...

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Meta comes with more AR experiences: get a step closer to your audiences!...

Media consolidation: a smart move or a fool’s paradise...

Multi-format video strategy: a secret sauce for YouTube success?...

“Perspectives” in Google search: what can marketers expect?...

H&M does Stranger Things on the Metaverse – marketers, watch and learn!...

Unskippable Ads from YouTube may be Unstoppable!...

AI-driven metaverse: What does it mean to brands and marketers?...

Survey from eBay ads gives ecommerce marketers some smart insights...

Metaverse or AI? Where does the future of marketing lie?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Disney brings true friendships to life – Marketing with Augmented Reality...

Mobile Apps – Marketing in a Mobile World...

Web3 or not Web3 – that is the question!...

The CMO and 2023 – Do more with Less!...

The right partners can take brands places – smart lessons for the marketer of today...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

Increased generative AI elements in social media: how will it impact marketers?...

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data...

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Brands and Social Media Marketing...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

Reddit expands the horizons for marketers—new doors opened!...

Antitrust storm on Google: how will it shake up the advertising landscape?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

TikTok takes a visual route—will it unleash sales potential for brands?...

Adidas puts its best foot forward into Web3...

Puma goes deeper into Web3...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!...

YouTube's anti-ad blocker strategy: a bold move!...

Google gears up its AI play: where will it take digital businesses?...

Google Search All-New Dynamic Topic and Its Impact on SEO...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

The rise of phygital experiences: a new normal for businesses to thrive?...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

Google Video Indexing in Search Console – How it can Improve Video Performance?...

Google Launches Visual Elements Gallery to Demystify Core Search Features...

Why should brands care about Instagram Notes Feature?...

Quora Launches POE: What will be Quora POE’s Impact on Search?...

Become Metaverse-Ready with AesirX Opensource Metaverse CMS...

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic...

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?...

Google Shares Recommendations to Optimize Core Web Vitals...

Brands Shift Towards TikTok at the Expense of its Rivals...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...