Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know...

Snapchat's new brand campaign, illustrating the magic of AR...

The Proliferation of Generative AI Content: What Marketers should Watch out For?...

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?...

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

Track and Optimize - TikTok adds Analytics to Videos...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands...

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Big names are zoning in to AI-powered Advertising – what this means for Brands...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Advertisers are watching Bing’s AI Chatbot change the face of search advertising...

Authentication Badges from Meta – Do Brands really need one?...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Coca-Cola and AI – what can we expect from this mind-blowing partnership?...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Live commerce: The Future of Online Shopping?...

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?...

Google’s AI Powered Search Ads: What can marketers expect from this?...

Infusion of AI in search engines. How will it impact marketers in SEO?...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?...

Tune in for audio advertising. How can marketers make it effective?...

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Aeropostale and the Metaverse – is this something brands should emulate?...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

Track your Metaverse interactions. With Adobe Analytics Soon....

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Start generative Metaverse creative. With Adobe Substance 3D....

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Pinterest releases new insights: A lot to watch out for advertisers!...

Adobe Summit 2023: A Quick Roundup for Marketers...

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse...

Pinterest is silently booming. Marketers - Are you in the know?...

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus...

Marketing in a sea of dark patterns...

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation....

Disney exits the Metaverse – is this the beginning of the end?...

DOOH: A ground to explore for advertisers?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Hootsuite Integration with TikTok Simplifies Social Media Management...

Walmart’s new website – marketing lessons to learn from its race against Amazon...

Captivate campaign audiences with Generative AI...

AI in marketing – is it the end of creativity?...

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...

What if TikTok gets banned: is it the end of the world for ad agencies?...

Salesforce Customer 360 - One Customer One View...

Mailchimp on AI – an email marketer’s dream come true!...

Marketing with Technology - a boon for Beauty Brands...

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI...

Advertisers – get ready for Google’s new search engine!...

Reddit advertising: a must-try option for marketers?...

Beck’s celebrates with an AI beer – sheer marketing genius...

Metaverse and Gucci – a great marketing plan...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Amazon’s Friction Economics – what marketers can make of that!...

First Party Data – a marketer’s powerful ammunition...

What does an Apple DSP Mean for the Future of Advertising?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!...

Lack of transparency in media buying: where does it lead advertisers to?...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

DTC brands are cracking influencer marketing. Learn what other brands can do....

OpenAI coming to Sitecore: will it be game-changing for marketers?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

Google announces a drop in ad revenues – is this the beginning of the end?...

The rise of cookie alternatives: marketers, are you in the know?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?...

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?...

F*#k it! Profanity and Marketing...

Amazon brings Ad targeting to brands – it’s the jackpot!...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Marketers and Snap’s My AI – what brands need to know...

Roku offers valuable real estate to brands – what marketers need to know...

Retail Media – watch it take wings and soar!...

Clarks' metaverse comeback: a wake-up call for marketers?...

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Meta comes with more AR experiences: get a step closer to your audiences!...

Media consolidation: a smart move or a fool’s paradise...

Metaverse: a potential path to transform the future of the customer experience?...

Struggling to find AI use cases for your brand? Take a leaf out of Carvana....

Acquia DAM Integration with Drupal – A One-Stop Content Management Solution...

Multi-format video strategy: a secret sauce for YouTube success?...

“Perspectives” in Google search: what can marketers expect?...

H&M does Stranger Things on the Metaverse – marketers, watch and learn!...

Unskippable Ads from YouTube may be Unstoppable!...

AI-driven metaverse: What does it mean to brands and marketers?...

Survey from eBay ads gives ecommerce marketers some smart insights...

Metaverse or AI? Where does the future of marketing lie?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Challenging AI models: how should marketers take this?...

Disney brings true friendships to life – Marketing with Augmented Reality...

Mobile Apps – Marketing in a Mobile World...

Web3 or not Web3 – that is the question!...

The CMO and 2023 – Do more with Less!...

The right partners can take brands places – smart lessons for the marketer of today...

Google makes a rapid move with generative AI: how will it impact marketers?...

Is the metaverse taking a backseat? Will it take off in the future?...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Increased generative AI elements in social media: how will it impact marketers?...

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data...

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Brands and Social Media Marketing...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Generative AI regulations are on the horizon: marketers, gear up to play by the rules!...

Google beefs up Bard: what does it mean to businesses and marketers?...

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?...

From vanity to value: How significant is it to take influencer marketing to the next level?...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

AI's risk factor inhibits brands from using it: how should advertisers handle this?...

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale....

Adobe sparks with new generative AI capabilities, pushing the boundaries for marketers....

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

Reddit expands the horizons for marketers—new doors opened!...

Going in Blind – lack of transparency in AI media buying platforms ...

Antitrust storm on Google: how will it shake up the advertising landscape?...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

TikTok takes a visual route—will it unleash sales potential for brands?...

Adidas puts its best foot forward into Web3...

Google's new AI-powered ads: how will they level up the game for marketers?...

Puma goes deeper into Web3...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Optimizely’s enhanced CMS capabilities—will it kick the roadblocks to modernize digital experiences?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Enhanced digital experiences: a fuel to propel businesses forward?...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?...

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?...

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!...

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses...

YouTube's anti-ad blocker strategy: a bold move!...

Google gears up its AI play: where will it take digital businesses?...

Lacoste’s novel game with NFT: something brands must pay attention to!...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

Google Search All-New Dynamic Topic and Its Impact on SEO...

The first-ever digital human SDK hits the market—a way towards redefining digital experiences?...

Brightspot CMS + OpenAI: a combo to power up the digital experience?...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

Yum Brands cooks up a seamless customer experience—way to go!...

The rise of phygital experiences: a new normal for businesses to thrive?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Visual search in Bing chat: will it open doors to elevate brand discovery?...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

From warning to action: AI regulations takes centre stage!...

McDonald's McNuggets Land with rewards and fun: a step to elevate the cravings for the metaverse?...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

Top MarTech Consulting Companies in the USA for 2024...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...

Are AI-Generated Art and Avatars Good Enough for Marketing?...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Google Video Indexing in Search Console – How it can Improve Video Performance?...

Google Launches Visual Elements Gallery to Demystify Core Search Features...

Salesforce Low-Code DevOps Center for Marketing Automation and Agility ...

Why should brands care about Instagram Notes Feature?...

Sprinklr Partners with Salesforce, offering a Unified View of Customers...

The Shift to Privacy-Enhancing Technologies (PETs)...

Open AI Releases Point-E to Generate 3D Models for Metaverse...

Salesforce Spring 23 Release Notes: A Quick Ride...

Quora Launches POE: What will be Quora POE’s Impact on Search?...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

Become Metaverse-Ready with AesirX Opensource Metaverse CMS...

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic...

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

MarTech Stacks and Digital Experience Trends in 2023...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?...

Google Shares Recommendations to Optimize Core Web Vitals...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks....

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...

Brands Shift Towards TikTok at the Expense of its Rivals...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...