Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Apple May Soon Launch its new Mixed Reality Headset - All You Need to Know...

Snapchat's new brand campaign, illustrating the magic of AR...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

Transition of Influencer Marketing: Project-Based to Long-Term Approach...

Track and Optimize - TikTok adds Analytics to Videos...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

YouTube Introduces Cost-Per-Hour Masthead for Super Bowl LVII. Levels up the Marketing Playing Field. ...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Radio Gets a New Wave of Media Spending. Why Should Radio be Part of Your Campaigns?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Pin it – Longer Idea Pins from Pinterest. Will it be Any Beneficial for Marketers?...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Advertisers are watching Bing’s AI Chatbot change the face of search advertising...

Authentication Badges from Meta – Do Brands really need one?...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

The Psychology Behind Buy Now Pay Later: Exploring the Success of BNPL...

Coca-Cola and AI – what can we expect from this mind-blowing partnership?...

Spotify testing NFT-Based Initiative: Will it unlock new revenue-generating opportunities for brands?...

Live commerce: The Future of Online Shopping?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Infusion of AI in search engines. How will it impact marketers in SEO?...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

Pinterest tests a new premium video ad format, unlocking new opportunities for brands...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Tune in for audio advertising. How can marketers make it effective?...

Miller Lite gets its S#!t together for Women’s History Month...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

Adobe’s Acquisition of Figma to Usher in a New Era of Collaborative Creativity and Design...

Get ready for “March Madness” with Twitter’s insights to ramp up engagement...

Aeropostale and the Metaverse – is this something brands should emulate?...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

Getting radio advertising on board, like P&G: A way to success for marketers!...

TikTok “Series”: An opportunity or obstacle for marketers?...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

TikTok ban threat: Mitigation plan for marketers....

Start generative Metaverse creative. With Adobe Substance 3D....

Pinterest releases new insights: A lot to watch out for advertisers!...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse...

Pinterest is silently booming. Marketers - Are you in the know?...

Meta announces new ad types for retailers: A must-try option for marketers....

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation....

DOOH: A ground to explore for advertisers?...

Ford Credit’s first campaign – is that enough?...

Trust and Target – a lesson in marketing for brands...

Coachella on YouTube: A big game is on for brands and marketers!...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Costco’s in-store displays – a tale of omnichannel marketing possibilities ...

Hootsuite Integration with TikTok Simplifies Social Media Management...

Walmart’s new website – marketing lessons to learn from its race against Amazon...

Marketing beyond the Super Bowl...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...

What if TikTok gets banned: is it the end of the world for ad agencies?...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Marketing with Technology - a boon for Beauty Brands...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Instagram updates creator marketplace—what impact does this have on influencer marketing?...

Advertisers – get ready for Google’s new search engine!...

Reddit advertising: a must-try option for marketers?...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

Beck’s celebrates with an AI beer – sheer marketing genius...

Metaverse and Gucci – a great marketing plan...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

Amazon’s Friction Economics – what marketers can make of that!...

First Party Data – a marketer’s powerful ammunition...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Bud Light Backlash – a modern day marketing story...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

DTC brands are cracking influencer marketing. Learn what other brands can do....

OpenAI coming to Sitecore: will it be game-changing for marketers?...

Recipe for digital success: take a leaf out of Coca-Cola’s digital journey...

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

Google announces a drop in ad revenues – is this the beginning of the end?...

The rise of cookie alternatives: marketers, are you in the know?...

Streaming TV takes a dip – what must marketers do to stay on track!...

Beauty Week in the Metaverse – it is a whole new world!...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Reddit to enhance live interactions on its platform: a way to foster deeper connections with audiences for brands?...

F*#k it! Profanity and Marketing...

Amazon brings Ad targeting to brands – it’s the jackpot!...

YouTube in NewFronts 2023: are Shorts crucial for marketers seeking success on YouTube?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Marketers and Snap’s My AI – what brands need to know...

Roku offers valuable real estate to brands – what marketers need to know...

Retail Media – watch it take wings and soar!...

Take a leaf out of affiliate relationships: increase accountability of influencer marketing...

What’s on the cards? Multi-cultural marketing...

NewFronts 2023: A Quick Roundup for marketers!...

The See-Now / Buy-Now phenomenon – live shopping is in the house...

Meta comes with more AR experiences: get a step closer to your audiences!...

Media consolidation: a smart move or a fool’s paradise...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Multi-format video strategy: a secret sauce for YouTube success?...

“Perspectives” in Google search: what can marketers expect?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

H&M does Stranger Things on the Metaverse – marketers, watch and learn!...

Unskippable Ads from YouTube may be Unstoppable!...

AI-driven metaverse: What does it mean to brands and marketers?...

Survey from eBay ads gives ecommerce marketers some smart insights...

Metaverse or AI? Where does the future of marketing lie?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Disney brings true friendships to life – Marketing with Augmented Reality...

Mobile Apps – Marketing in a Mobile World...

Web3 or not Web3 – that is the question!...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

The CMO and 2023 – Do more with Less!...

The right partners can take brands places – smart lessons for the marketer of today...

Google makes a rapid move with generative AI: how will it impact marketers?...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

Winning Customer Loyalty during an Economic Downturn ...

Kroger’s digital smart screens – hitting a home run on customer engagement and innovation...

Reddit's impact on app downloads takes flight. How can marketers capitalize on the opportunity?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Increased generative AI elements in social media: how will it impact marketers?...

Culture and Gen Z and a new kind of marketing strategy...

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data...

Snap's AR experiments are on the rise: will they unveil untapped marketing potential?...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Brands and Social Media Marketing...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Google beefs up Bard: what does it mean to businesses and marketers?...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Linear or streaming: who will win the throne?...

Keeping it Real - Beauty Connects with Gen Z ...

Videos and marketing – the long and the short of it!...

Sonic branding speaks volumes: is it something brands must no longer ignore?...

Hive Social - The New Social Media App to Keep on your Marketing Radar...

Cars.com takes influencer marketing to a different level...

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?...

Walmart Connects with Customers – sell where they buy!...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

I’ll tell you what I want – what I really, really want: Pinterest for the win!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

Nostalgia fuels McDonald’s Forward...

Ikea Bags Customers with a Frakta Statue...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

Reddit expands the horizons for marketers—new doors opened!...

The Burger Wars – McDonald’s vs. Burger King...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Shaking off the old and putting on the new - Slurpee gets a Makeover...

OTT & CTV - The Cornerstone of Holiday Marketing 2022...

Marketing mix modelling: a fuel to win the privacy-centric game?...

J. Crew gets Futuristic as it celebrates its Past ...

TikTok takes a visual route—will it unleash sales potential for brands?...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Adidas puts its best foot forward into Web3...

Google's new AI-powered ads: how will they level up the game for marketers?...

Puma goes deeper into Web3...

Hoka’s Murmuration flies High!...

Innovid joins hands with Upwave— will it streamline the journey for CTV advertisers?...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

The digital transformation market continues to soar: businesses must adapt or fall behind....

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Chick-fil-A brings the beloved Cows back to drive Loyalty...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Yahoo All-New Partnership with Taboola - Pros and Cons of Contextual Targeting...

LVMH plays Games on Web3 – say what?...

The Power of AR-Powered Ads in an AR-Powered Game!...

Taking an Iconic set of Kicks to a Web3 World...

Simply the best - Hip-Hop, QR Codes and a Deep Engagement ...

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!...

Anything Flows – Slurpee re-branding goes one step further!...

YouTube's anti-ad blocker strategy: a bold move!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Google gears up its AI play: where will it take digital businesses?...

Google Search All-New Dynamic Topic and Its Impact on SEO...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Instagram Account Status Tool - Compliance Related Content Distribution Challenges Averted....

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

The rise of phygital experiences: a new normal for businesses to thrive?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

Amazon Inspire - A Social Shopping Feed that will be a Game-Changer for Shoppable Media...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Publishers Ramp-up User Experience to Boost Ad Revenue in 2023: What to Expect?...

Nielsen makes a new data deal, paving the way to unlock local markets...

Phygital toolkit from Faith Tribe: an innovative move to unite the best of both worlds!...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Google Video Indexing in Search Console – How it can Improve Video Performance?...

Google Launches Visual Elements Gallery to Demystify Core Search Features...

Why should brands care about Instagram Notes Feature?...

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features...

Quora Launches POE: What will be Quora POE’s Impact on Search?...

Become Metaverse-Ready with AesirX Opensource Metaverse CMS...

SEMrush Algorithm Updates to Bring Better Insights on Website Traffic...

Is Twitter’s Public View Count Feature a Boon or Bane for Marketers?...

A Bright Outlook for Social Media in 2023 despite Economic Uncertainty...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Reddit Future Tellers Research Revealed at CES 2023: Helping Brands Predict Future...

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic...

Pinterest Launches Data Clean Rooms with LiveRamp: Facilitating Collaboration in Privacy-First Era...

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences...

Google and Meta Advertising Dominance fades amid growing competition...

Instagram Updates its UI, Kicking the Shopping Tab Out of Home Feed...

Leverage YouTube’s New Analytical Updates to better optimise Your Videos...

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...

Medium Embraces Mastodon: What marketers need to know about this decentralized social network?...

Google Shares Recommendations to Optimize Core Web Vitals...

Brands Shift Towards TikTok at the Expense of its Rivals...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...