Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Snapchat's new brand campaign, illustrating the magic of AR...

The Proliferation of Generative AI Content: What Marketers should Watch out For?...

Unilever Tests Disney’s Identity Integration with Trade Desk. A Pivotal Move Towards a Cookieless Future...

With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

HCL Unica Winter 2023 Release Highlights. How relevant is it for existing Unica customers?...

Quora’s Poe: Making Marketers sit up and pay attention to conversations about their Brands...

Big names are zoning in to AI-powered Advertising – what this means for Brands...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

Salesforce EinsteinGPT – is this the much-needed shot in the arm the company needs?...

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Advertisers are watching Bing’s AI Chatbot change the face of search advertising...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

Coca-Cola and AI – what can we expect from this mind-blowing partnership?...

The Beer War Commercials – is this something Advertisers should dabble in?...

Salesforce sunsets Social Studio: How should marketers face this cha(lle)nge?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Google’s AI Powered Search Ads: What can marketers expect from this?...

Infusion of AI in search engines. How will it impact marketers in SEO?...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

From Hookups to Heaven – Gen Z and Tinder’s new campaign...

The rising need for MarTech for SMBs and mid-market companies: What does it signal to marketers?...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Microsoft unveils AI-powered Dynamic 365 Co-pilot: How impactful will it be for marketers?...

Miller Lite gets its S#!t together for Women’s History Month...

Salesforce unveils Einstein GPT. How beneficial will it be for marketers?...

Audi test-drives Dynamic Destinations – a good case for Location Based Marketing...

Aeropostale and the Metaverse – is this something brands should emulate?...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

Track your Metaverse interactions. With Adobe Analytics Soon....

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

Getting radio advertising on board, like P&G: A way to success for marketers!...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Start generative Metaverse creative. With Adobe Substance 3D....

Netflix plans to mend its ad tech: Does it make the game risky for advertisers?...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Adobe Summit 2023: A Quick Roundup for Marketers...

Decentraland’s SDK7 is Set to Democratize 3D Visual Creation in the Metaverse...

The Rise of the Machines – marketing implications of AI and fast-food drive-thrus...

Meta announces new ad types for retailers: A must-try option for marketers....

Levi’s tryst with AI and DEI – something every marketer must watch out for!...

Marketing in a sea of dark patterns...

Disney exits the Metaverse – is this the beginning of the end?...

Ford Credit’s first campaign – is that enough?...

Captivate campaign audiences with Generative AI...

Marketing beyond the Super Bowl...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Easy Pizza on CarPlay from Domino’s – marketing lessons from the giant’s latest move...

AI in marketing – is it the end of creativity?...

Salesforce Customer 360 - One Customer One View...

Mailchimp on AI – an email marketer’s dream come true!...

When Dermatologists endorse your brand – CeraVe and expert influencer marketing...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Let’s get phygital – Absolut goes to Coachella. Again!...

Marketing with Technology - a boon for Beauty Brands...

Should you bundle products in your campaigns? Take a page from Conagra. ...

Amazon’s “Sound it Out” campaign – helping tackle mental health issues in youngsters....

Decentraland’s All-New Metaverse ATM and its Astounding Potential for BFSI...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

First Party Data – a marketer’s powerful ammunition...

What does an Apple DSP Mean for the Future of Advertising?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Salesforce integrates Einstein GPT to Flow—an update marketers must pay attention to!...

Lack of transparency in media buying: where does it lead advertisers to?...

Multi-cultural Marketing – the only way to market in a multi-cultural world...

The Bud Light Backlash – a modern day marketing story...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

A new trend is evolving around RMNs and streaming media. Marketers, are you noticing?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

OpenAI coming to Sitecore: will it be game-changing for marketers?...

Is AI fuelling Meta's revenue wheel? What does it indicate to marketers?...

The rise of cookie alternatives: marketers, are you in the know?...

Combination of AI and metaverse: A new beginning for brands and marketers?...

Is Microsoft’s AI-powered designer tool something marketers must pay attention to?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Clarks' metaverse comeback: a wake-up call for marketers?...

What’s on the cards? Multi-cultural marketing...

NewFronts 2023: A Quick Roundup for marketers!...

Media consolidation: a smart move or a fool’s paradise...

Metaverse: a potential path to transform the future of the customer experience?...

NFL's Strategic Partnership with Gen Z Influencers: A Game-Changer for Brand Marketing to Younger Audiences...

Struggling to find AI use cases for your brand? Take a leaf out of Carvana....

Acquia DAM Integration with Drupal – A One-Stop Content Management Solution...

Multi-format video strategy: a secret sauce for YouTube success?...

Full-funnel approach propels Airbnb: a strategy worth trying!...

AI-driven metaverse: What does it mean to brands and marketers?...

Survey from eBay ads gives ecommerce marketers some smart insights...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Challenging AI models: how should marketers take this?...

Disney brings true friendships to life – Marketing with Augmented Reality...

Ready to level up your marketing game? Take a leaf out of Bose’s marketing book....

The CMO and 2023 – Do more with Less!...

Google makes a rapid move with generative AI: how will it impact marketers?...

CTV ad frauds are on the rise. Advertisers, are you in the know?...

Winning Customer Loyalty during an Economic Downturn ...

Is the metaverse taking a backseat? Will it take off in the future?...

Bacardi embraces the AR wave: will it drive the campaigns to new heights?...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

Culture and Gen Z and a new kind of marketing strategy...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Sell Insurance to those who don’t need it? State Farms shows you how!...

Instagram opens a new door for marketers, adding fuel to the marketing game!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Generative AI regulations are on the horizon: marketers, gear up to play by the rules!...

Google beefs up Bard: what does it mean to businesses and marketers?...

New Logo and new outlook for Cars.com – keeping pace with the changing times!...

Will Salesforce's "AI Day" event pave the way for cutting-edge marketing innovations?...

From vanity to value: How significant is it to take influencer marketing to the next level?...

Linear or streaming: who will win the throne?...

Keeping it Real - Beauty Connects with Gen Z ...

Videos and marketing – the long and the short of it!...

Cars.com takes influencer marketing to a different level...

Meta unveils new insights for marketers—a catalyst to reap unrivalled results?...

AI's risk factor inhibits brands from using it: how should advertisers handle this?...

Walmart Connects with Customers – sell where they buy!...

Salesforce’s Marketing GPT: will it elevate marketers’ game to the next level?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Optimizely Real-Time Segmentation - A Step Towards Personalization at Scale....

Adobe sparks with new generative AI capabilities, pushing the boundaries for marketers....

Nostalgia fuels McDonald’s Forward...

Ikea Bags Customers with a Frakta Statue...

Reddit expands the horizons for marketers—new doors opened!...

The Burger Wars – McDonald’s vs. Burger King...

Going in Blind – lack of transparency in AI media buying platforms ...

Shaking off the old and putting on the new - Slurpee gets a Makeover...

Marketing mix modelling: a fuel to win the privacy-centric game?...

J. Crew gets Futuristic as it celebrates its Past ...

Staying Spiritually Loyal - Santo Spirits’ Web3 Loyalty Program...

Google's new AI-powered ads: how will they level up the game for marketers?...

Salesforce-WhatsApp Expands Partnership. Get Set to Augment Customer Engagement and Interactions...

Hoka’s Murmuration flies High!...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

Optimizely’s enhanced CMS capabilities—will it kick the roadblocks to modernize digital experiences?...

The digital transformation market continues to soar: businesses must adapt or fall behind....

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Enhanced digital experiences: a fuel to propel businesses forward?...

Meta at Cannes 2023: more AI magic is on the way for businesses!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Chick-fil-A brings the beloved Cows back to drive Loyalty...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

LVMH plays Games on Web3 – say what?...

The Power of AR-Powered Ads in an AR-Powered Game!...

Taking an Iconic set of Kicks to a Web3 World...

Simply the best - Hip-Hop, QR Codes and a Deep Engagement ...

What OpenAI’s new Chatbot GPT 3.5 may have in store for marketers?...

AI capabilities are on the rise for businesses; will they unlock a new level of personalization?...

Microsoft introduces AI-powered shopping tools, expanding boundaries for businesses!...

Unica Interact Personalization Playback - Optimize Offer Effectiveness and Campaign Responses...

Anything Flows – Slurpee re-branding goes one step further!...

YouTube's anti-ad blocker strategy: a bold move!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Google gears up its AI play: where will it take digital businesses?...

Lacoste’s novel game with NFT: something brands must pay attention to!...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

The first-ever digital human SDK hits the market—a way towards redefining digital experiences?...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Brightspot CMS + OpenAI: a combo to power up the digital experience?...

Yum Brands cooks up a seamless customer experience—way to go!...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

Lemonade for the Younger Demographic – a sweet Experience indeed!...

Roku partners with Shopify, unlocking new possibilities for users and brands!...

Attention-grabbing innovation in CTV advertising, paving the way to connect with viewers like never before!...

7-Eleven harnessing the collectibles trend: a way to bond beyond transactions?...

Audiences flock to ad-supported streaming platforms. Brands, are you noticing?...

Visual search in Bing chat: will it open doors to elevate brand discovery?...

Pinterest streamlines shopping journeys for customers—presents opportunity for brands!...

Valentino's artistic collaboration with Meta: a move to redefine virtual fashion aesthetics?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...

From warning to action: AI regulations takes centre stage!...

McDonald's McNuggets Land with rewards and fun: a step to elevate the cravings for the metaverse?...

Americana’s phygital vault for the public: a gateway to limitless possibilities for brands? ...

How the Rise of Virtual Influencers and AI will Transform Influencer Marketing?...

LG Ad Solutions' survey on CTV ads: an eye-opener for brands?...

Top MarTech Consulting Companies in the USA for 2024...

Starbucks Brewing Web3 Loyalty Program and its Impact on the Future of NFTs...

Are AI-Generated Art and Avatars Good Enough for Marketing?...

HCL Unica Spring 2022 Release – Drive Campaign Management Efficiencies...

Salesforce Low-Code DevOps Center for Marketing Automation and Agility ...

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features...

Sprinklr Partners with Salesforce, offering a Unified View of Customers...

The Shift to Privacy-Enhancing Technologies (PETs)...

Open AI Releases Point-E to Generate 3D Models for Metaverse...

Salesforce Spring 23 Release Notes: A Quick Ride...

Quora Launches POE: What will be Quora POE’s Impact on Search?...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

Become Metaverse-Ready with AesirX Opensource Metaverse CMS...

Mailchain now supports Unstoppable Domain, easing communication in the Web 3.0 space...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

MarTech Stacks and Digital Experience Trends in 2023...

Meta Collaborates with IRI’s Ansa: Providing Shopper Marketers an Integrated Measurement Solution...

Microsoft Plans to Integrate ChatGPT into Bing: Implications on Search and Web Traffic...

Recur Introduces Recur Builder, A One-Stop Platform to Build and Launch Web3 Experiences...

Sprinklr Partners with Samsung to Curate Immersive Social Media Marketing Walls and Displays...

Horizon introduces Neon, a predictive artificial intelligence tool that optimizes media spend across retail ad networks....

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...