Google Sunsets Optimize. What About the Future of Marketing Experiments?...

Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Google Tests Chatbot-Style Google Desktop Search Results. Race of AI Dominance is On....

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

Google’s AI Powered Search Ads: What can marketers expect from this?...

Google Tag Manager gets a new "Tag Summary Feature": How does it simplify website tracking for marketers?...

Google Updates Performance Max. Drive Google Ad Campaigns with AI and Automation....

GA4 adds regex support for event creation. How beneficial is it for marketers?...

The sunsetting of Similar Audiences in Google Ads is just around the corner. Find out how best to use the recent improvements?...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

AI Chat in Google Search: Implications for Marketers and the Future of Search Marketing...

Advertisers – get ready for Google’s new search engine!...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

Google announces a drop in ad revenues – is this the beginning of the end?...

“Perspectives” in Google search: what can marketers expect?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google makes a rapid move with generative AI: how will it impact marketers?...

The clock is ticking for GA4 migration: are marketers ready for a fresh start?...

Google Privacy Sandbox in Android – It’s time to Focus on First-Party Data...

Disney and Google take AI to their Advertising – raising the bar and how!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Google updates its ‘Consent Mode’ and Helps Advertisers Manage Privacy Permissions Better...

Google beefs up Bard: what does it mean to businesses and marketers?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Google's new AI-powered ads: how will they level up the game for marketers?...

Google says Aye! Aye! To AI ...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

AMP support in GA4: a big deal for businesses in this mobile era?...

YouTube's anti-ad blocker strategy: a bold move!...

Google gears up its AI play: where will it take digital businesses?...

Google Search All-New Dynamic Topic and Its Impact on SEO...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

Google Video Indexing in Search Console – How it can Improve Video Performance?...

Google Launches Visual Elements Gallery to Demystify Core Search Features...

Uncover Search Trends and Optimize Ad Campaigns with Google's New Insight Features...

Enhance Landing Page Performance With GA4’s New Landing Page Report...

Google and Meta Advertising Dominance fades amid growing competition...

Google’s December 2022 Helpful Content Update: Search-Engine First Content to People-First Content...

Google Shares Recommendations to Optimize Core Web Vitals...

Roblox is buzzing as Fenty comes to town...

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Trust and Target – a lesson in marketing for brands...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

TikTok takes a visual route—will it unleash sales potential for brands?...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Brands Shift Towards TikTok at the Expense of its Rivals...