With a lot at stake for Businesses, exponential growth expected in the Customer Data Platform Market...

GM’s double-down on zero-party data—something for marketers to take a leaf out of...

Adapting to the new era: Will advanced CDP help marketers excel in a cookie-less world?...

Will Lytics’ innovative tool supercharge your business growth from good to great?...

Yum Brands cooks up a seamless customer experience—way to go!...

Acquia’s new Enhancements to its Customer Data Platform (CDP): A Unified Data Layer for Marketers...

Appier Launches AIRIS, an AI powered CDP: An Intuitive Tool to Elevate Customer Experience...

Treasure Data’s Survey Results Demonstrate CDP’s Maturation from Powerful Tool to Critical Solution...

Google faces an Antitrust Lawsuit for Abusing Monopoly in Online Advertising...

Yandex Source Code Hacked. Unlocks Valuable SEO Insights....

Back-to-back Privacy Lawsuits against Ad Tech Companies. What does it indicate to marketers?...

Best Buy’s first-party data access to Roku: What does it mean for marketers?...

Sourcepoint’s "Vendor Trace"—a game-changer for brands and marketers to comply with privacy regulations...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

The rise of cookie alternatives: marketers, are you in the know?...

Privacy concerns slow social media shopping. How can marketers break this barrier?...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Antitrust storm on Google: how will it shake up the advertising landscape?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Google gears up its AI play: where will it take digital businesses?...

The Shift to Privacy-Enhancing Technologies (PETs)...

What is IAB’s New Multi-State Privacy Agreement?...

Meta’s New Centralized Ad Privacy Controls a Catalyst for Adopting a Robust Preference Management Strategy...

Track and Optimize - TikTok adds Analytics to Videos...

Twitter or TikTok: What will be the Platform of Preference to Make Super Bowl Comments?...

Nissan creates a buzz in the most novel way – much respect! Many lessons to be learnt!...

TikTok Tests In-App Check-Out: How Relevant Do We Think This is for Brands to Boost Sales?...

Nissan and TikTok Now take on March Madness – Smooth Marketing Move!...

Hilton’s success with long-form TikTok videos burst the bubble for marketers...

TikTok collaborates with Dentsu, providing a new data tracking system for marketers...

TikTok “Series”: An opportunity or obstacle for marketers?...

TikTok ban threat: Mitigation plan for marketers....

Trust and Target – a lesson in marketing for brands...

Hootsuite Integration with TikTok Simplifies Social Media Management...

What if TikTok gets banned: is it the end of the world for ad agencies?...

TikTok Smart Performance Campaign: a lever to pull to drive growth?...

TikTok videos to fly beyond mobile screens: what does it imply for marketers?...

TikTok gets a Tako when AI comes on board!...

TikTok strengthens the path for brands to connect with creators. How crucial is it for marketers?...

TikTok paves the way for effortless creativity—what can the impacts be for businesses?...

TikTok takes a visual route—will it unleash sales potential for brands?...

TikTok Sprinklr Partnership - Manage Paid and Organic Campaigns in One Window...

Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too! ...

Google and Meta Advertising Dominance fades amid growing competition...

Brands Shift Towards TikTok at the Expense of its Rivals...