Disney+’s Ad Tier Comes with Hulu’s Ad Targeting Options. Expanding targeting capabilities like never before....

Google Ads Introduces New CTV Ad Features, Helping Marketers Track Better...

The Farmer’s Dog wins gold at the Super Bowl – key takeaways for the discerning marketer...

Hats off to Innocent Drinks – lessons from their Marketing Playbook...

The Beer War Commercials – is this something Advertisers should dabble in?...

Where’s the beef? The real beef in the Wendy’s March Madness Commercial...

Connecting the dots on Lufthansa’s poster campaign – brands and unethical advertising...

Albertsons levels up its marketing game—marketers may have to take a leaf out of it....

Heavy Metal and Grannies – takeaways from a commercial for Iced Tea!...

Levi’s 501 Jeans turns 150 – Marketing Lessons from The Greatest Story ever worn...

Miller Lite gets its S#!t together for Women’s History Month...

Zeus and a BMW EV – the magic of one of the most-watched spots ever!...

Macy’s floats some Main Character Energy – and teaches an important marketing lesson...

AB InBev wins Cannes Lions Creative Marketer Award, twice in a row – big lessons for every brand...

Catching and keeping your audience’s attention – every Marketer’s Angst...

Data-driven attribution models in Google Ads and Google Analytics. How ready are you?...

Ad-supported media engagement fades: what are its implications for brands and advertisers?...

Google Search Ads 360 with new features: how incentivizing is it for enterprise advertisers?...

Google’s ad tech update: are advertisers getting closer to a cookieless world?...

Lack of transparency in media buying: where does it lead advertisers to?...

Generative AI is rapidly penetrating advertising: how impactful will it be?...

SMS marketing gains traction: how can marketers reap the best of it?...

Roku and UM's partnership: What new opportunities does it unlock for marketers?...

The Fight for Eyeballs: Will TV Networks or YouTube Win the Battle?...

The rise of cookie alternatives: marketers, are you in the know?...

Roku’s new ad formats: how compulsive will they be for marketers?...

Media consolidation: a smart move or a fool’s paradise...

Full-funnel approach propels Airbnb: a strategy worth trying!...

Google is finally implementing the Privacy Sandbox. A big game is on!...

Google makes a rapid move with generative AI: how will it impact marketers?...

Microsoft's new UET Insights: Will it streamline campaign success for advertisers?...

WPP’s big bet on generative AI: is it something marketers must pay attention to?...

Google opens new data pathways for cookieless advertising: will it be game-changing for the ad industry?...

Google beefs up Bard: what does it mean to businesses and marketers?...

Linear or streaming: who will win the throne?...

Microsoft advertising on full swing: how will the new enhancements supercharge advertisers?...

Marketing mix modelling: a fuel to win the privacy-centric game?...

Google's new AI-powered ads: how will they level up the game for marketers?...

Yahoo's DSP shines with new capabilities, raising the bar for marketers!...

Disney embraces Google’s PAIR, something businesses must pay attention to!...

Nielsen makes a smart move, leaping towards unprecedented accuracy and simplicity in analytics....

Anything Flows – Slurpee re-branding goes one step further!...

YouTube's anti-ad blocker strategy: a bold move!...

New findings on Retail Brands' Personalization approaches: a wakeup call to rewrite their rulebook?...

Google Ads Editor version 2.4 shines with new features, expanding the advertising potential for businesses...

Google ad’s new tool to strike a chord with Gen Z: a must-try option?...

AI-driven OOH advertising: the AI bandwagon’s next stop?...

Video game advertising: a real game-changer for businesses?...

A new road to travel on to ignite digital ad attention—will it set the brands apart?...

Nielsen makes a new data deal, paving the way to unlock local markets...